Social Engagement Ranking of Britain’s Biggest Brands

Asbicon brings to you Britain’s Top 50 Brands ranked by their Social Engagement!

Building on “The Grocer’s” publication of Britain’s Biggest Brands by sales value in its 30th March 2019 edition, we were intrigued to know how those Brands fared in terms of their social reach. The team at Asbicon (A Consumer Goods Specialist Firm) then put their heads together to work out a ranking on various social media interaction parameters for those Brands. We are excited to share the first of those parameters today – Social Engagement.

Social Engagement = Total Number of Reactions, Comments and Shares on Facebook, Twitter and Instagram Combined

This ranking provides an interesting read.

• Some Brands feature very high on the rankings driven by strong content and frequency of interaction. This could very well relate to their rise in the Sales Value Based Rankings in the future
• Some Brands which are not necessarily present across all three social media platforms we measured here, still drive an overall high engagement
• It was surprising to see that many Brands in the Top 100 by Sales Value Ranking had negligible social engagement. It will be interesting to see the impact of that on Sales Value Rankings in the future

To find out more about the details of social engagement or other social metrics related to your Brand or if you have any questions related to this ranking, you can get in touch with me on rachel.osbourne@asbicon.com.

We will be bringing you rankings on other social metrics regularly. We will also be comparing the growth or decline of Brands on those metrics. To ensure that you are notified of those posts when they are launched, please subscribe to our blog from this page.

Regards,

Rachel Osbourne

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, Digital Marketing & IT Solutions providing Retail & Distribution effectiveness to its clients.)