Insights
Is your Category Management Strategy validated through Shopper Eye Tracking?
Is your Category Management Strategy validated through Shopper Eye Tracking? Portfolio, mix, layout, facings, eye levels etc. are just some of the ingredients towards the outputs for a robust Category Management Strategy. What informs your decision when making/proposing key decisions on the Category such as below? What stays, what goes out in listings? Which SKU to be […]
Asbicon launches an updated News section on its Website
We are pleased to share the updated News section of our website. This is our platform to share our world with you and also to bring related News and Events from the Consumer Goods and Services spectrum to our readers. We will look forward to your regular visit Regards, Team Asbicon
Asbicon’s “GAIN and WIN” framework granted TradeMark in Europe
We are pleased to share that Asbicon’s proprietary framework “GAIN and WIN” to support structured and progressive Growth for Consumer Goods and Services organisations has now also been granted a TradeMark in Europe.
Veedol launches digitally enabled B2B Loyalty Program powered by Asbicon in Saudi Arabia
Asbicon is proud to have powered the launch of first of it’s kind B2B loyalty program for Dealers, Mechanics & Puncture shops for Veedol in Saudi Arabia. The “First Choice” loyalty program was developed by Asbicon on a Turnkey basis.This included: Conceptualisation of the Loyalty Program – Led by the Assisted Advisory® vertical of Asbicon In […]
How to win with connected devices@Point of Purchase
With Connected devices projected to grow from circa 9 billion in 2012 to anywhere between 30 and more than 100 billion in 2020, it is no surprise that for the past few years we have seen amazing introductions into the Connected devices /Internet of Things space. Whether it is connected wearables such as smart watches, connected […]
One stop provision for Insight to Execution Growth solutions
One stop provision for Insight to Execution Growth solutions Asbicon is proud to have been a partner of choice for Consumer Goods and Services clients in more than 50 countries supporting Growth through Insight all the way to Execution. Unlike other agencies which support bits and pieces of the requirements, Asbicon meets most of the client […]
Is it Trade Marketing, Customer Marketing, Shopper Marketing or something else?
Is it Trade Marketing, Customer Marketing, Shopper Marketing or something else? When I started my career more than 2 decades ago, one of the job titles I was given was ” Marketing Executive” and what I really did was sell to Mom & Pop stores and not even once did spend any time designing a […]