In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Assisted Advisory, Research, Dezign Services,  Analytics, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Shopper and Consumer are always different, even if it is the same person!

In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.

#shopper #consumergoods #trademarketing #categorymanagement #shoppermarketing #fmcg #quorn #quornfoods #asbicon #ankurshivbhandari #theshopperinshorts

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Humbled and proud to have helped build the commercial capability of yet another Consumer Goods team. Kind words like these make it even more worthwhile for us and for our passion for supporting the Consumer Goods & Services sector. You can find more information on Asbicon’s dedicated capability development division, Asbicon Learning on asbiverse.com/learning.

To see how we broadly support the Consumer Goods & Services sector at an Asbicon Group level, please visit www.asbicon.com

In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams.

 

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Asbicon Learning” strengthens capability of yet another “Consumer Goods” Sales team with it’s unique approach. Great feedback is much appreciated!

We are proud to serve the Consumer Goods sector in Sales & Marketing capability building through Asbicon Learning led by Rachel Osbourne (nee Dingwall). Asbicon Learning ( asbiverse.com/learning) courses are built upon real experiences, easy implementable approach and with enjoyable learning experiences for delegates in mind.

For more information, please contact info@asbicon.com.