Insights
Asbicon appoints Derek Botha for its Africa operations
Asbicon is proud to announce the appointment of Derek Botha as its representative for Africa. Derek will be instrumental in developing and delivering Asbicon offer to clients in Africa. Derek is a veteran of the Consumer Goods industry with over 25 years experience in senior Sales & General Management positions across various Consumer Goods companies […]
Asbicon’s “GAIN and WIN” makes it simple to Win in Sales & with Shoppers
In our quest to enable the success and ambitions of Consumer Goods professionals and organisations, Asbicon teams put a lot of thought and effort to create a simple and structured methodology – GAIN and WIN. GAIN and WIN is based on four key pillars: G – Get New Customers A – Augment Customer Spend I […]
Passion in Sales- What are the boundaries?
For the past many years, there is a daily ritual I have. Watching a movie or a series episode everyday. I devote 1 to 2 hours almost daily towards this and feels quite therapeutic, relaxing and interestingly enough provides me with some good insights. After all, the cinematographic worlds many times are a reflection of our real worlds. There are certain clips which inspire,motivate or even force you to think about applications in real life. I will be sharing some of those in days to come but this particular one from a movie I recently watched was hilarious and thought provoking at the same time. How much passion in Sales is Good? Are there or should there be any boundaries? What do you think?
Asbicon conceptualises and executes “Win with Customer” Distributor Conference for the Middle Eastern and African partners of a Consumer Goods major
Asbicon was tasked with developing and delivering a Distributor Conference based on identifying synergies between the distributor markets and the business teams of the client and to help facilitate multi functional relationship development within teams across geographies. Asbicon supported the client’s objective through conceptualising the overall theme of the conference linking it with celebrating success, […]