Assisted Advisory®
We apply Route to Shopper® alongside your team until the plan is running, not until the report is delivered.
Route to Shopper® at a glance
Ten pillars around one shopper. Brand owners work the five GUIDE™ pillars on the left. Retailers and operators work the five PATHS™ pillars on the right.
We start with the pillars that matter most to your business and work them alongside your team. Every recommendation is judged by (Ri + Pe) / CS.
GUIDE™ for brand owners
How a brand wins through each route to the shopper. 29 kata across five pillars.
Grow the Shopper Base
Bring more shoppers to the brand, and keep them.
Unlock Bigger Baskets
Raise what each shopper spends on each trip.
Increase Purchase Cycles
Bring shoppers back more often.
Drive Sustainable Profits
Grow margin as well as revenue, and hold it.
Enable Cross-Functional Excellence
Get every function working toward the same shopper.
PATHS™ for retailers and operators
How the operator of that route builds its own Commercial Excellence. 50 kata across five pillars, each worked at head office and at store level.
Presentation Excellence
How the store, the shelf and the screen present the range.
Assortment Optimisation
The right range for the shopper and the space.
Team Engagement
The people at head office and in store who make it happen.
Holistic Supplier Integration
Suppliers treated as partners in the shopper outcome.
Shopper Insight Application
What shoppers do, turned into decisions.
Thirteen formats
Route to Shopper® is written for the channel you trade in, so the advice fits how that channel actually works.
Foundational
The master version, from which every channel format is derived.
E-commerce
First-party marketplace, third-party marketplace and direct to consumer.
Quick commerce
Aggregators and dark stores.
Wholesale and club
Cash and carry trade, and membership warehouse clubs.
Hospitality and out of home
Casual dining, quick-service restaurants, and large venues and events.
Travel
Travel retail in terminals, and selling in transit.
One test
(Ri + Pe) / CS
Revenue increase plus Profit Enhancement, delivered Consistently and Sustainably. Every recommendation has to lift one without sacrificing the other, and hold over time.
Talk to an adviser
Tell us the commercial question and we will tell you which pillars we would start with.