Financial Acumen for CPG Sales Professionals-Highly Rated Classroom Course in Surrey

Financial Acumen for CPG Sales Professionals-Highly Rated Classroom Course in Surrey

A course dedicated to helping Consumer Goods Sales Professionals, Key Account Managers and National Account Managers in understanding and using commercial and financial tools in an easy way towards a more productive and profitable business execution.

Following on from the success of a similar course run for some of the World’s biggest Consumer Goods organisations, Asbicon Learning now brings this as a public course for Consumer Goods professionals in the UK. Client feedback on a similar course can be viewed at this link – Click here

This course will help delegates in making sense of key financial metrics as they impact and get impacted by their decisions. The course will aim to demystify concepts such as:

  1. Profit on Return (POR),
  2. Return on Investment,
  3. Profitability of Promotions,
  4. Decisions on which promotions to run for different objectives
  5. Impact of Discounting on Revenue and Profit,
  6. Optimisation of Trade Spend etc.

This course will be run using a practical case study and delegates will be provided with ready-reckoners and tools to help them implement the learnings in their day-to-day job. It will be run by experienced Consumer Goods industry professionals.

The places are limited to ensure a highly interactive session. To book your place and to see the details of the curriculum please use the link below.  An Early bird discount offer is also available for a limited time.

If you’d rather block your places offline, please get in touch with Rachel on

Look forward to seeing you at the course.

Asbicon Learning Team

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

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