Asbicon has initiated a Channel Engagement Plan for a major automotive products company in Saudi Arabia. The objective is to drive awareness of the client’s power brands and communicate their benefits amongst the influencers.

The project will involve creating path to purchase strategies revolving around identifying and executing channel partner touch points along with developing & maintaining engagement activities on the digital platform.

Asbicon in partnership with Kantar Retail completed a market research study to understand the evolution of the small format consumer electronics channel landscape in the IT computing sector including traditional desktops, all in ones, laptops, tablets and phablets.

The study focused on examining three sets of industry evolution drivers – market, consumer and retailer. The key insights and findings were used by the client to drive brand awareness and refine its small format global retail strategy.