Further to Ankur’s initiative to seek input and feedback on the 7 steps Shopper Marketing Framework, we are proud to announce the launch of our web series “The Shopper in Shorts“. This video series will be aimed at demystifying the concept of “The Shopper” and “Shopper Marketing“. The series will start with absolute basics to hopefully take everyone, irrespective of their experience in the industry on the same journey. The episodes will be presented by Ankur Shiv Bhandari with guest presenters in some of the episodes.

We are really thankful to everyone who responded and provided their kind feedback and inputs.

The web series will be available on Asbicon’s website, YouTube and Facebook channels.

Do join us on the Journey. Look forward to seeing you on-board.


Team Asbicon


(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)