Case studies
Ten engagements, with the results recorded at the time. Each is marked with the Route to Shopper® lens it sits under: GUIDE™ for brand owners, PATHS™ for retailers. Client names are withheld.
Distributor engagement transformation
US-based global cereal and snacks company, 40+ countries across the Middle East, Europe and Africa. Rated over 4.5 out of 5; scope grew from about 30% of distributors to all of them.
Trade spend optimisation
FMCG company, Sri Lanka. Top line growth from 25% to more than 40%; bottom line from 6% to 13% within three years.
Annual sales capability management
Industrial and automotive lubricants company, Indian subcontinent. More than 36 programmes, 4.85 out of 5 average feedback.
Driving category growth at point of purchase
European personal care and consumer electronics multinational, UK. Surveyed around 650 category users to find why 1 in 3 shoppers were being lost.
Category management strategy
Pharmacy-led health and beauty retailer, UK. Sun Care category strategy.
Distributor team assessment
Lubricants company, 10+ countries. Eight-parameter diagnostic of distributor teams.
Refresh of distributor rewards
One of the world's top five dairy companies, Indonesia. Three options developed; a performance-based structure adopted.
Route to market review and refresh
The world's largest dairy co-operative, Nigeria. Route to market and value-chain analysis.
Product positioning for launch
Global consumer electronics company, Europe. Shopper-led positioning ahead of launch.
Brand messaging through a mobile app
Lubricants company, Middle East. AR app downloaded by more than 20,000 people.