Asbicon Team successfully completed live qualitative workshops at its UK offices in Berkshire for world’s leading Health & Beauty Retailer. Space was transformed in the office into the Retailer store lookalike to simulate shopping experiences with insights captured through Eye Tracking and Focus groups streamed globally.
Asbicon has initiated a project to drive shopper focused growth for a key multi-million pound category in the UK with the leading Pharmacy-led Health and Beauty retailer. This project will be led by the “Assisted Advisory®” team of Asbicon supported by Asbicon’s “Research” and “Dezign Services” verticals. The project will involve use of shopper focused Category Management principles, primary research techniques including Focus Groups and the use of technology such as Eye Tracking, Virtual Reality, etc.
Asbicon’s structure of having the five verticals of Assisted Advisory®, Research, Capability Development, Data Services & Dezign Services in-house ensures seamless support to our Consumer Goods & Retail clients on their projects. For more information on Asbicon’s services for the Consumer Goods & Retail Sector, please visit – www.asbicon.com