Components of Shopper Marketing – Asbicon’s View
Asbicon’s view on key components of Shopper Marketing. Are you leveraging all of these?
- Role of Category
- Type of category
- Who is the Shopper
- Shopper Missions
- Channels used by the Shopper
- Facilitating Shopper intent to Purchase
- Shopper Loyalty
(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)
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