Components of Shopper Marketing – Asbicon’s View

Asbicon’s view on key components of Shopper Marketing. Are you leveraging all of these?

• Role of Category
• Type of category
• Who is the Shopper
• Shopper Missions
• Channels used by the Shopper
• Facilitating Shopper intent to Purchase
• Shopper Loyalty

(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)