Shopper Marketing Components

Components of Shopper Marketing – Asbicon’s View

Asbicon’s view on key components of Shopper Marketing. Are you leveraging all of these?

  • Role of Category
  • Type of category
  • Who is the Shopper
  • Shopper Missions
  • Channels used by the Shopper
  • Facilitating Shopper intent to Purchase
  • Shopper Loyalty


(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

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