Insights
The Shopper in Shorts Ep 04 – Planned Shopper vs Instant Shopper
In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted […]
The Shopper in Shorts Ep 02 – Importance of understanding “The Shopper” for Sales teams
In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data […]
The Shopper in Shorts- An Introduction
An effort to demystify the concept of “The Shopper” & “Shopper Marketing” by our Founder & CEO Ankur Shiv Bhandari.
The Shopper in Shorts-Web Series demystifying Shopper Marketing-Coming Soon!
Further to Ankur’s initiative to seek input and feedback on the 7 steps Shopper Marketing Framework, we are proud to announce the launch of our web series “The Shopper in Shorts“. This video series will be aimed at demystifying the concept of “The Shopper” and “Shopper Marketing“. The series will start with absolute basics to […]
Shopper Marketing, Trade Marketing, Customer Marketing – What is it?
Shopper Marketing, Trade Marketing, Customer Marketing - What is it?
Shopper Testing of POS materials for CPG Major to ensure best Execution by Asbicon
Consumer Goods manufacturers and retailers spend millions and sometimes billions of dollars on POS materials without really knowing whether it works with shoppers or not. Asbicon delivered a multi-million-pound value creation for a major Consumer Goods Company by developing Shopper focused pack designs through the combined work of Asbicon’s Design, Research, Analytics and Advisory verticals. […]
Social Engagement Ranking of Britain’s Biggest Brands
Asbicon brings to you Britain’s Top 50 Brands ranked by their Social Engagement! Building on “The Grocer’s” publication of Britain’s Biggest Brands by sales value in its 30th March 2019 edition, we were intrigued to know how those Brands fared in terms of their social reach. The team at Asbicon (A Consumer Goods Specialist Firm) […]
Panasonic appoints Asbicon Group to support New Product Launch
Panasonic has appointed Asbicon Group to help deliver a New Product Launch for one of its Beauty categories through multiple agencies within Asbicon Group. Asbicon Research (asbiverse.com/intent-focused-research) will undertake Shopper and Consumer research in order to define the right proposition at Point of Purchase. This will be further leveraged by Asbicon Dezign Services (www.asbiverse.com/studio), the […]
Asbicon signs another packaging optimisation project with a Consumer Electronics global giant in Europe
Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (asbiverse.com/intent-focused-research), the research division of Asbicon initiates pack redesign for the Hair Care Category of a Consumer Electronics European multinational. This builds on the huge success of a similar project delivered by Asbicon for another client which was focused […]
Asbicon supports Annual Sales Capability development roadmap for a Global Automotive Lubricants company
Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) designs and executes capability development programs for the Salesforce across all levels of a Global Automtotive Lubricants company. Asbicon Learning developed and delivered more than 36 programs as part of this engagement, which were customised to suit varied target audiences of the client, across […]