Asbicon focussed on knowledge sharing through case studies where Key Account Managers were put in a real life situation in order to think through and arrive at an optimal solution. This approach helped to induce an increased engagement among the participants.

Further, the training will be supported by a ready reference mobile app to ensure embedding & retention of key principles.

Asbicon in partnership with Kantar Retail has signed an agreement with a UK headquartered Multinational Consumer Healthcare and Pharmaceuticals company for development of Sales and Commercial Capabilities of their Key Account Managers and Customer Marketing Teams for Modern Trade channel.

The capability development will focus on developing Commercial Selling & Structured Negotiation skills, defining PoP Vision and its role in influencing shopper intent. Asbicon will also develop a customized app to communicate the training content to the delegates in a consistent way. The app will serve as a ready reference material on phone and will further augment the training program with retention and application.

On the eve of 6th Anniversary, Asbicon receives best wishes from Scotland’s former First Minister, Alex Salmond, MP and his colleagues during his meeting with Asbicon MD Ankur Shiv Bhandari & European Director Paul Lettice at the House of Parliament, Westminster, London. Asbicon will be playing a leading role in supporting Consumer Goods focussed association between Scotland & the East (Asia & Middle East). We look forward to also working with Tas, MP, SNP spokesperson on Trade & Investment in Scotland.

Asia Retail congress earlier this year released the list of Top 100 Retail Professionals and we are proud to share that Ankur Shiv Bhandari, MD- Asbicon & Kantar Retail ( Asia & Projects) was recognised amongst the top professionals.