Kelloggs Testimonial

Asbicon delivers Capability Development for Kellogg

We are pleased to have successfully delivered a structured “Multi-Week” Virtual Capability Development Program for the Sales and Customer/ Shopper Marketing teams of Kellogg India. We are humbled and thankful for the kind feedback received and also congratulate Kellogg for an amazing team they have which helped make this program so successful.

Client Testimonial:

“Growing and developing our people is a key pillar of the Kellogg People Strategy. We are committed to invest in our teams to build functional capabilities – enabling us to win in traditional as well as alternate Go To Market channels. In line with our sales strategy of Winning in Alternate channels; we wanted to invest ahead of time to lead the charge in Modern Trade. Winning in Modern Trade is an attempt to partner with the MT channel team to build capability – enabling us to stay ahead of competition, serve customers’ effectively and drive performance indices. We decided to partner with Asbicon to leverage their global footprint in the capability building space as well as their deep expertise in the Consumer Goods and Retail sector.

Ankur and team have done a splendid job of tailoring this virtual learning program to Kellogg’s needs and participant skill levels. As the Sales HR Partner, I have seen participants employ the concepts learnt- with great results. The Asbicon team helped the participants discuss, debate and land on several takeaways they could apply to their current business situations. Ankur is refreshingly streetwise with a pragmatic business focus and based his coaching on actual sales and management experience. He is also an excellent facilitator and helped participants address many of their business situation challenges. We are impressed with Ankur’s sales coaching methodologies on sales approach, exposure to communication skills, sales fundamentals, etc. which has helped sharpen our team’s thinking.

Great work Team Asbicon, keep building on! “

Delnaz Desai

Associate Director – HR