Insights
Asbicon Group offers Extra Support to Businesses at this time
The Corona Virus outbreak has created situations where Asbicon Group’s services mainly related to remote training and design closely align with current market requirements. We have shared details of the services widely to raise awareness amongst a bigger population. We are very pleased that we were able to share what we can do and how […]
“Virtual Assisted Learning” for Remote Teams – Educate, Engage, Enable and Inspire
With more and more teams working remotely at the moment, this could be an opportunity to help them reflect and strengthen their skills and knowledge. There could be areas of skill and knowledge development that have been on the back burner for some time due to other priorities, this might be the time to share […]
Building Skills and Productivity of staff working from home
Are more of your teams working from home now? Do you want to use this time to enhance their skills and productivity? Asbicon Learning might be able to help with our eLearning solutions. You can: Use readymade eLearning programs available from Asbicon Learning to enhance Sales, Marketing & Behavioral Skills Customised eLearning programs can be […]
The Shopper in Shorts Ep 6 – Shopper Focused Promotional Mechanics
In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. […]
The Shopper in Shorts Ep 05 – Shopper Centricity
In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of […]
The Shopper in Shorts Ep 04 – Planned Shopper vs Instant Shopper
In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted […]
The Shopper in Shorts Ep 03 – Shopper and Consumer are always different, even if it is the same person!
Shopper and Consumer are always different, even if it is the same person! In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person. #shopper #consumergoods #trademarketing #categorymanagement #shoppermarketing #fmcg #quorn #quornfoods #asbicon […]
Asbicon Learning’s latest Commercial Capability Training for CPG receives great feedback
Humbled and proud to have helped build the commercial capability of yet another Consumer Goods team. Kind words like these make it even more worthwhile for us and for our passion for supporting the Consumer Goods & Services sector. You can find more information on Asbicon’s dedicated capability development division, Asbicon Learning on asbiverse.com/learning. To […]
Commercial Capability of yet another CPG Company strengthened by Asbicon Learning
“Asbicon Learning” strengthens capability of yet another “Consumer Goods” Sales team with it’s unique approach. Great feedback is much appreciated! We are proud to serve the Consumer Goods sector in Sales & Marketing capability building through Asbicon Learning led by Rachel Osbourne (nee Dingwall). Asbicon Learning ( asbiverse.com/learning) courses are built upon real experiences, easy […]
The Shopper in Shorts- An Introduction
An effort to demystify the concept of “The Shopper” & “Shopper Marketing” by our Founder & CEO Ankur Shiv Bhandari.