Introduction: What is Shopper Marketing? Shopper Marketing 101 The marketing world is changing and with it, the way we market our products and services. Shoppers may not be as loyal to a brand as they once were and marketers need to find new and innovative ways to entice consumers back. With ever-reducing attention spans of […]
We are pleased to have successfully delivered a structured “Multi-Week” Virtual Capability Development Program for the Sales and Customer/ Shopper Marketing teams of Kellogg India. We are humbled and thankful for the kind feedback received and also congratulate Kellogg for an amazing team they have which helped make this program so successful. Client Testimonial: “Growing […]
What are the conversations you have had in the last 24 hours? Maybe with your partner? with your kids? parents? friends? Anyone else? And should I also ask with anything else? #purpose #shopper #shoppermarketing #FMCG #retail #consumergoods #leadership #innovation #conversations #conversationsandpurpose #ankurshivbhandari #thepositivecharge
Asbicon’s Sales & Marketing support services continue to be available if required. Whether to preserve Marketing presence status quo or to provide virtual training to commercial teams or to immediately ramp up as things start getting normal, we are here to help. If we can be of any assistance, do reach out on info@asbicon.com #Asbicon […]
The Corona Virus outbreak has created situations where Asbicon Group’s services mainly related to remote training and design closely align with current market requirements. We have shared details of the services widely to raise awareness amongst a bigger population. We are very pleased that we were able to share what we can do and how […]
With more and more teams working remotely at the moment, this could be an opportunity to help them reflect and strengthen their skills and knowledge. There could be areas of skill and knowledge development that have been on the back burner for some time due to other priorities, this might be the time to share […]
Are more of your teams working from home now? Do you want to use this time to enhance their skills and productivity? Asbicon Learning might be able to help with our eLearning solutions. You can: Use readymade eLearning programs available from Asbicon Learning to enhance Sales, Marketing & Behavioral Skills Customised eLearning programs can be […]
We are pleased to share the launch of Asbicon Learning’s “Holistic Capability Development Framework” designed to provide 360-degree capability for commercial teams in Consumer Goods and Retail organisations. To address capability requirements in the changing market landscape, in addition to historic functional training, five new training segments have been added to provide a six-tier Capability […]
In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. […]
In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of […]