Asbicon implements brand identity refresh for a CG major

Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com), has successfully executed a brand identity refresh for a Consumer Goods major across three of its brands in Europe, Middle East, Africa and North & South America. The mandate included redesign of brand identity, messaging and executing the change through multiple collaterals including pack labels, ATL and BTL media in multiple languages.

Asbicon Dezign Services supports the creative needs of Consumer Goods and Services organisations through its creative teams in Europe, Middle East, Asia and Americas supported by its studios in Berkshire, UK and Gurgaon, India.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)