Asbicon supports positioning of Hair Care proposition to Win with Consumers and Shoppers for a Consumer Electronics global giant in Europe

With an ultimate goal of providing superior user experience, the client is set to launch a premium Hair Care product in Europe. The client has approached Asbicon to identify the right positioning for this proposition so that it is favourably accepted by the consumers and shoppers.

Asbicon Research (, the research arm of Asbicon Group (, initiates in-home ethnographic research as part of detailed qualitative research with the potential consumers and shoppers to understand/ validate the triggers and barriers for the Hair Care proposition’s growth at the consumer, shopper and channel level.

We look forward to generating some interesting findings for this category.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

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