Insights
Training for Consumer Goods professionals by Consumer Goods professionals
Did you know that the training options offered by Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com), have been specifically designed for Consumer Goods professionals by experienced veterans of the Consumer Goods industry who have spent time both in the field and the board rooms across geographies and it is their practical […]
Asbicon implements brand identity refresh for a Consumer Goods major in Europe, Middle East and Americas
Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com), has successfully executed a brand identity refresh for a Consumer Goods major across three of its brands in Europe, Middle East, Africa and North & South America. The mandate included redesign of brand identity, messaging and executing the change through multiple collaterals including pack labels, […]
Asbicon supports positioning of Hair Care proposition to Win with Consumers and Shoppers for a Consumer Electronics global giant in Europe
With an ultimate goal of providing superior user experience, the client is set to launch a premium Hair Care product in Europe. The client has approached Asbicon to identify the right positioning for this proposition so that it is favourably accepted by the consumers and shoppers. Asbicon Research (asbiverse.com/intent-focused-research), the research arm of Asbicon Group (www.asbicon.com), […]