Shopper Marketing Components

Components of Shopper Marketing – Asbicon’s View

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Asbicon’s view on key components of Shopper Marketing. Are you leveraging all of these?

  • Role of Category
  • Type of category
  • Who is the Shopper
  • Shopper Missions
  • Channels used by the Shopper
  • Facilitating Shopper intent to Purchase
  • Shopper Loyalty

 

(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Qualitative-data-vs-Quantitative-Data-in-Range-Reviews

Qualitative Data vs Quantitative Data in Range Reviews – Bring on Asbicon!

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Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

shopper-marketing-test

How well do you know Shopper Marketing? Test your understanding – Let’s Play!

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Let’s play a game and test your understanding of Shopper Marketing!

Supplier-Role-in-Range-Review

Supplier Role in Range Reviews – Bring on Asbicon!

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Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Range-Review-Jitters

Range Review vs Category Management – Bring on Asbicon!

/0 Comments/in /by

Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Range-Review-Jitter

Range Review Jitters? – Bring on Asbicon!

/0 Comments/in /by

Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

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Deep dive into your Brand’s Social Persona – Request complimentary SQR (Report)

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Social Quotient Report customised for your brand provided complimentary just now for Consumer Goods organisations and professionals by Asbicon. Please request using this link: Click Here

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

 

Shopper Testing of POS materials for CPG Major to ensure best Execution by Asbicon

Shopper Testing of POS materials for CPG Major to ensure best Execution by Asbicon

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Consumer Goods manufacturers and retailers spend millions and sometimes billions of dollars on POS materials without really knowing whether it works with shoppers or not. Asbicon delivered a multi-million-pound value creation for a major Consumer Goods Company by developing Shopper focused pack designs through the combined work of Asbicon’s Design, Research, Analytics and Advisory verticals. Based on that success, the same Consumer Goods client has now asked Asbicon to develop Shopper focused Point of Sale materials to ensure best Execution in store.

As part of this Point of Sale materials project, Shopper Research was conducted recently by Asbicon’s Research team on potential design options with great insights uncovered. The sessions were held at Asbicon’s Experience and Research Centre in Berkshire, UK.

We look forward to now developing winning designs and delivering best Execution once again for our esteemed client.

Team Asbicon

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

You Spoke, We Listened! New Pricing on Asbicon's Courses

You Spoke, We Listened! New Pricing on Asbicon’s Courses

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You spoke and we listened! At Asbicon, we pride ourselves on listening to our clients and fully understanding their needs. With the current uncertainty around Brexit, many companies are reining in their training budgets until there is more clarity on the way forward and we fully understand the thinking behind this. However, investing in your people remains paramount.

As one of the greatest CEO’s of Procter & Gamble, Richard R. Dupree, once said in 1947, “If you leave us our money, our buildings, and our brands, but take away our people, the Company will fail. But if you take away our money, our buildings, and our brands, but leave us our people, we can rebuild the whole thing in a decade.” This stands as true now in these uncertain times as it did in 1947 during the difficult years after the 2nd World War. Invest in your people and they will deliver.

With that in mind, we want to put your Sales and Marketing Teams at the forefront of your training investment and we have reduced the price of our Financial Business Acumen and Range Review Fundamentals courses by a massive 60% from £999 to just £399 per person.

These courses will be run in September in Surrey and there are limited spaces available on each course. To read more about each course and to book your place please click on the images below:

               

If you’d rather block your places offline, please get in touch with Rachel on rachel.osbourne@asbicon.com

Look forward to seeing you at the course.

Asbicon Learning Team

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Boots Testimonial for Asbicon

Client Testimonial – Walgreens Boots Alliance

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Many thanks to our clients for encouraging feedback.