Insights
Panasonic appoints Asbicon Group to support New Product Launch
Panasonic has appointed Asbicon Group to help deliver a New Product Launch for one of its Beauty categories through multiple agencies within Asbicon Group. Asbicon Research (asbiverse.com/intent-focused-research) will undertake Shopper and Consumer research in order to define the right proposition at Point of Purchase. This will be further leveraged by Asbicon Dezign Services (www.asbiverse.com/studio), the […]
Asbicon’s Founder Ankur Shiv Bhandari inducted into the Worshipful Company of Marketors
Asbicon Group (www.asbicon.com) feels privileged to share that their Founder and CEO Mr. Ankur Shiv Bhandari (www.ankurshivbhandari.com) has been inducted into the Workshipful Company of Marketors at a glistening ceremony held in the Mansion House, City of London. The Company’s chosen membership is selected from senior marketing practitioners and marketing services experts, together with recognised marketing […]
Asbicon conducts qualitative research to enable NPD for a Consumer Goods leader at Asbicon’s Knowledge and Experience Centre in the UK
Asbicon conducts qualitative research to enable NPD for a Consumer Goods leader Asbicon Research (asbiverse.com/intent-focused-research), the research division of Asbicon Group (www.asbicon.com) in partnership with Asbicon Studio (www.asbiconstudio.com), the creative arm of Asbicon successfully conducted co-creation sessions for a NPD packaging optimisation project for global Consumer Goods giant. The objective of these sessions was to […]
Augmented Reality @ Point of Purchase for a Consumer Goods major in multiple languages to be developed by Asbicon
Asbicon IT Solutions in partnership with Asbicon Studio (www.asbiconstudio.com), the creative arm of Asbicon Group (www.asbicon.com) signs a project to coneptualise, design and develop Augmented reality mobile app for a Consumer Goods client. The app will be developed in multiple languages including English, Arabic and Spanish to serve Middle Eastern, European and North American & […]
Asbicon signs another packaging optimisation project with a Consumer Electronics global giant in Europe
Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (asbiverse.com/intent-focused-research), the research division of Asbicon initiates pack redesign for the Hair Care Category of a Consumer Electronics European multinational. This builds on the huge success of a similar project delivered by Asbicon for another client which was focused […]
Asbicon supports Annual Sales Capability development roadmap for a Global Automotive Lubricants company
Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) designs and executes capability development programs for the Salesforce across all levels of a Global Automtotive Lubricants company. Asbicon Learning developed and delivered more than 36 programs as part of this engagement, which were customised to suit varied target audiences of the client, across […]
Asbicon executes capability development for the Senior Leadership of a leading Consumer Electronics organisation
Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) conducts capability development program for the Senior Leadership and Business Heads of a leading multinational Consumer Electronics organisation. The program was developed with a key focus to make the teams understand how the retail markets evolve globally. To enable the client teams evolve with the […]
Asbicon helps build Commercial capabilities of a leading Consumer Healthcare organisation
Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) conceptualises, designs and executes capability development programs for the Key Account Managers and Customer/ Shopper Marketing teams of a leading global Consumer Healthcare organisation. The program was focused on developing and delivering structured training on Sales, Commercial and Customer/ Shopper Marketing capabilities. The interactive […]
Asbicon enables Pack design refresh for a leading Personal Care and Consumer Electronics European multinational enabling huge wins @Point of Purchase
Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (asbiverse.com/intent-focused-research), the research division of Asbicon conceptualises pack redesign for the Men’s Grooming Category of a leading Personal Care and Consumer Electronics European multinational. Asbicon Research conducted qualitative co-creation sessions with the category shoppers and consumers followed by exhaustive […]
Asbicon enables non-technical business teams to successfully implement CRM solution for a Consumer Goods major in more than 40 countries
Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com), has played an instrumental role in development and implementation of customised CRM solution for a Consumer Goods major in more than 40 countries. Asbicon’s deep understanding, experience and expertise in the Consumer Goods and Services sector enables it to translate technical language into what […]