Shopper Testing of POS materials for CPG Major to ensure best Execution by Asbicon
Consumer Goods manufacturers and retailers spend millions and sometimes billions of dollars on POS materials without really knowing whether it works with shoppers or not. Asbicon delivered a multi-million-pound value creation for a major Consumer Goods Company by developing Shopper focused pack designs through the combined work of Asbicon’s Design, Research, Analytics and Advisory verticals. Based on that success, the same Consumer Goods client has now asked Asbicon to develop Shopper focused Point of Sale materials to ensure best Execution in store.
As part of this Point of Sale materials project, Shopper Research was conducted recently by Asbicon’s Research team on potential design options with great insights uncovered. The sessions were held at Asbicon’s Experience and Research Centre in Berkshire, UK.
We look forward to now developing winning designs and delivering best Execution once again for our esteemed client.
(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)
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