The latest wave covers Baltics Regions, Parts of Middle East and Europe. Asbicon prides itself on having supported the client on all capability development including Content Creation, Physical delivery of Training programs and embedding the learning.
Asbicon has appointed Rachel Alexandra Osbourne as Associate Senior Consultant for its European operations. Rachel holds over 18 years of extensive experience in the FMCG industry and Online Retail. Previously, for over 9 years, she was a part of Procter & Gamble Healthcare and Pets Food Division handling Sales and Trade Marketing in Europe. She […]
Asbicon focussed on knowledge sharing through case studies where Key Account Managers were put in a real life situation in order to think through and arrive at an optimal solution. This approach helped to induce an increased engagement among the participants. Further, the training will be supported by a ready reference mobile app to ensure […]
Asbicon in partnership with Kantar Retail has signed an agreement with a UK headquartered Multinational Consumer Healthcare and Pharmaceuticals company for development of Sales and Commercial Capabilities of their Key Account Managers and Customer Marketing Teams for Modern Trade channel. The capability development will focus on developing Commercial Selling & Structured Negotiation skills, defining PoP […]
On the eve of 6th Anniversary, Asbicon receives best wishes from Scotland’s former First Minister, Alex Salmond, MP and his colleagues during his meeting with Asbicon MD Ankur Shiv Bhandari & European Director Paul Lettice at the House of Parliament, Westminster, London. Asbicon will be playing a leading role in supporting Consumer Goods focussed association […]
Asia Retail congress earlier this year released the list of Top 100 Retail Professionals and we are proud to share that Ankur Shiv Bhandari, MD- Asbicon & Kantar Retail ( Asia & Projects) was recognised amongst the top professionals.
To mark 6 years of operational excellence, Asbicon held its leadership meeting at its Chandigarh office in India. The meeting was headed by Ankur Shiv Bhandari, Managing Director, along with Directors Paul Lettice, Nimisha Chhabra, Aditya Bhardwaj and Associate Director Terrance Niranjan Abraham. The discussions lasted for 2 days and were revolved around Asbicon annual […]
Post a successful completion of ‘Distributor Engagement Transformation’ Capability Development in 15 countries across Middle East, UK and Mediterranean, Asbicon starts another expedition to conduct similar programs for partners in Croatia, Serbia, Montenegro, Albania, Macedonia, Kosovo, Bosnia, Slovakia, Bulgaria, Moldova, Slovenia, Czech Republic, Romania & Poland. The sales transformation training will revolve around four key […]
Asbicon has initiated a Channel Engagement Plan for a major automotive products company in Saudi Arabia. The objective is to drive awareness of the client’s power brands and communicate their benefits amongst the influencers. The project will involve creating path to purchase strategies revolving around identifying and executing channel partner touch points along with developing […]
Asbicon in partnership with Kantar Retail completed a market research study to understand the evolution of the small format consumer electronics channel landscape in the IT computing sector including traditional desktops, all in ones, laptops, tablets and phablets. The study focused on examining three sets of industry evolution drivers – market, consumer and retailer. The […]