Insights
Asbicon in partnership with Kantar Retail signs a project to support one of the world’s leading cereal and snacks company in delivering Distributor Engagement Transformation across the Middle East; UK & Mediterranean regions
In order to support the client in realizing its vision of simplifying and automating the distributor engagement process, Asbicon (in partnership with Kantar Retail) has initiated engagement with the key stakeholders to understand the existing business processes and identify and develop guidelines and business rules required to bring about the change. Asbicon would also be […]
Paul Lettice Joins Asbicon as Director of European Operations
Paul Lettice has joined Asbicon as Director, European Operations. Paul brings along more than 25 years of Marketing and Trade Communications experience with specialization in project management, policy development, network training, media relations and strategic communications. Previously, for around 20 years he held several positions of increasing responsibility with Procter & Gamble in Sales & […]
Asbicon completes a study on Understanding & Analyzing the Category Trends in Traditional Retail for a leading US-based confectionery company
Asbicon has completed a study on understanding the traditional trade store environment including key customer segment analysis, display strategies, triggers & barriers to category growth and the key motivation factors of retailers and wholesalers in the segment. The analysis was used by the client to create action plans for unconventional and high impact visibility merchandising […]
Asbicon supported a leading multinational lubricants company who was launching a new advanced technology product by developing a customized mobile app
A key priority for the client was to drive awareness of new product and its benefits amongst the Influencers as well as Shoppers/ Consumers. The app developed by Asbicon can bring to life the intended brand message using a combination of graphics, videos and animation.
Samsung Testimonial for Asbicon
Samsung Testimonial for Asbicon
Asbicon works with Famozi Footwear to develop and implement effective ‘In-store Communication’ for all Central (Future Group) stores pan India
Asbicon works with Famozi Footwear to develop and implement effective ‘In-store Communication’ for all Central (Future Group) stores pan India.
Ankur Shiv Bhandari, Managing Director, Asbicon and Kantar Retail Indian Subcontinent at the Chartered Institute of Marketing in Sri Lanka Region
Ankur Shiv Bhandari The Chartered Institute of Marketing Sri Lanka Region held its Annual Conference at Waters Edge, Battarmulla near Colombo on 1st October 2014.
Asbicon in collaboration with Kantar Retail delivers the ‘Customer Marketing & Activation’ Capability Development for the senior and middle management for the nutrition division of a leading global pharma company
Asbicon in collaboration with Kantar Retail delivers the ‘Customer Marketing & Activation’ Capability Development for the senior and middle management for the nutrition division of a leading global pharma company.
Asbicon in partnership with Kantar Retail delivers the ‘Sales Capability Development of Urban and Rural Sales Force’ for a leading lubricant company with exceptional feedback scores for this calendar year, in major metros Delhi, Bengaluru, Chennai, Mumbai and Kolkata through multiple sessions
Asbicon in partnership with Kantar Retail delivers the ‘Sales Capability Development of Urban and Rural Sales Force’ for a leading lubricant company with exceptional feedback scores for this calendar year, in major metros Delhi, Bengaluru, Chennai, Mumbai and Kolkata through multiple sessions.
Asbicon in partnership with Kantar Retail concludes first half ‘Sales Capability Development’ for senior and middle management for the world’s leading global paints company in India
Asbicon in partnership with Kantar Retail concludes first half ‘Sales Capability Development’ for senior and middle management for the world’s leading global paints company in India.