Insights
Veedol launches digitally enabled B2B Loyalty Program powered by Asbicon in Saudi Arabia
Asbicon is proud to have powered the launch of first of it’s kind B2B loyalty program for Dealers, Mechanics & Puncture shops for Veedol in Saudi Arabia. The “First Choice” loyalty program was developed by Asbicon on a Turnkey basis.This included: Conceptualisation of the Loyalty Program – Led by the Assisted Advisory® vertical of Asbicon In […]
How to win with connected devices@Point of Purchase
With Connected devices projected to grow from circa 9 billion in 2012 to anywhere between 30 and more than 100 billion in 2020, it is no surprise that for the past few years we have seen amazing introductions into the Connected devices /Internet of Things space. Whether it is connected wearables such as smart watches, connected […]
One stop provision for Insight to Execution Growth solutions
One stop provision for Insight to Execution Growth solutions Asbicon is proud to have been a partner of choice for Consumer Goods and Services clients in more than 50 countries supporting Growth through Insight all the way to Execution. Unlike other agencies which support bits and pieces of the requirements, Asbicon meets most of the client […]
Is it Trade Marketing, Customer Marketing, Shopper Marketing or something else?
Is it Trade Marketing, Customer Marketing, Shopper Marketing or something else? When I started my career more than 2 decades ago, one of the job titles I was given was ” Marketing Executive” and what I really did was sell to Mom & Pop stores and not even once did spend any time designing a […]
Asbicon celebrates its 7th Anniversary! Onwards & Upwards….
Asbicon feels delighted to be celebrating it’s 7th Anniversary today. On this occasion we would like to thank our clients, partners and fellow Asbiconians around the world who have been the pillars of our Success and Growth in this journey. Founded on 09.09.09 with a vision of supporting Consumer Goods organisations with Retail & Distribution […]
Asbicon Group’s Dezign vertical launches its bespoke website focused on the Consumer Goods & Retail sector
Asbicon Group’s Dezign vertical launches its bespoke website www.dezignservices.com to cater to the Shopper focused Dezign requirements of Sales and Marketing functions in the Consumer Goods & Retail sector. It further builds on the Dezign work that Asbicon Group has supported its clients with over the past many years. Asbicon provides insight driven Dezign solutions […]
Asbicon congratulates Ashish Shukla as its first employee to complete 5 years with Asbicon
Asbicon congratulates Ashish Shukla as its first employee to complete 5 years with Asbicon (known as Asbiversary in Asbicon). Ashish is a Lead Designer in Asbicon Technical Delivery office in Chandigarh, India and has has been a valued stakeholder all these years. We wish him all the best for many more years to come.
Asbicon Team successfully completed live qualitative workshops at its UK offices in Berkshire for world’s leading Health & Beauty Retailer
Asbicon Team successfully completed live qualitative workshops at its UK offices in Berkshire for world’s leading Health & Beauty Retailer. Space was transformed in the office into the Retailer store lookalike to simulate shopping experiences with insights captured through Eye Tracking and Focus groups streamed globally.
Asbicon is proud to secure a mandate from the leading Pharmacy-led Health and Beauty retailer in the UK to help define Category Growth road map for a multi-million pound key category
Asbicon has initiated a project to drive shopper focused growth for a key multi-million pound category in the UK with the leading Pharmacy-led Health and Beauty retailer. This project will be led by the “Assisted Advisory®” team of Asbicon supported by Asbicon’s “Research” and “Dezign Services” verticals. The project will involve use of shopper focused […]
Asbicon‘s Research & Advisory team hosted a co-creation week at Asbicon’s UK offices with the world’s leading Personal Care and Consumer Electronics European Multinational
Asbicon’s Research & Advisory team hosted a co-creation week with the client at Asbicon’s UK offices for a project underway on winning at the Point of Purchase. The objective of the sessions was to define/ refine the key elements of new packaging to enable clear brand positioning and concept statement. In addition to running focus […]