New Listing outside of range reviews

New Listings Outside of Range Reviews – Bring on Asbicon!

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Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no-obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Shopper Marketing, Trade Marketing, Customer Marketing

Shopper Marketing, Trade Marketing, Customer Marketing – What is it?

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There has been an age-old discussion on this point of difference between these 3 terms and my LinkedIn post on the same topic sometimes ago broke all engagement records for me. Off lately, as our business Asbicon has specialised more and more in the Shopper area, this has allowed me to dive deeper into this phenomenon and am happy to share our thinking with all.

Very simply, all the marketing activities from the manufacturer to the retailer/trade so that the retailer/trade stocks and sells that product or service can be called Trade Marketing. All the marketing that happens within the retailer/trade to the shopper of a product or service can be called Shopper Marketing. Both Trade and Shopper Marketing combined can be referred to as Customer Marketing. There are a lot of further details that would sit beneath this such as manufacturer or service provider’s contribution versus retail or trade contribution in these areas of marketing, some overlaps that are bound to exist and the development trajectory of these concepts as channel landscapes change such as the emergence of digital.

All in all, this is a fantastic area of marketing and I will definitely be spending more time working within these. If anyone wishes to discuss more on these topics, please feel free to reach out.

Regards,

Ankur Shiv Bhandari

(ankur.s.bhandari@asbicon.com)

Planning-for-Range-Reviews

Planning for Range Review – Bring on Asbicon!

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Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no-obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Shopper Marketing Components

Components of Shopper Marketing – Asbicon’s View

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Asbicon’s view on key components of Shopper Marketing. Are you leveraging all of these?

  • Role of Category
  • Type of category
  • Who is the Shopper
  • Shopper Missions
  • Channels used by the Shopper
  • Facilitating Shopper intent to Purchase
  • Shopper Loyalty

 

(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Qualitative-data-vs-Quantitative-Data-in-Range-Reviews

Qualitative Data vs Quantitative Data in Range Reviews – Bring on Asbicon!

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Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

shopper-marketing-test

How well do you know Shopper Marketing? Test your understanding – Let’s Play!

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Let’s play a game and test your understanding of Shopper Marketing!

Supplier-Role-in-Range-Review

Supplier Role in Range Reviews – Bring on Asbicon!

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Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Range-Review-Jitters

Range Review vs Category Management – Bring on Asbicon!

/0 Comments/in /by

Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Range-Review-Jitter

Range Review Jitters? – Bring on Asbicon!

/0 Comments/in /by

Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)