Insights
What is Shopper Marketing? Shopper Marketing 101
Introduction: What is Shopper Marketing? Shopper Marketing 101 The marketing world is changing and with it, the way we market our products and services. Shoppers may not be as loyal to a brand as they once were and marketers need to find new and innovative ways to entice consumers back. With ever-reducing attention spans of […]
The Shopper in Shorts Ep 7–Conversation with a Tomato
What are the conversations you have had in the last 24 hours? Maybe with your partner? with your kids? parents? friends? Anyone else? And should I also ask with anything else? #purpose #shopper #shoppermarketing #FMCG #retail #consumergoods #leadership #innovation #conversations #conversationsandpurpose #ankurshivbhandari #thepositivecharge
The Shopper in Shorts Ep 6 – Shopper Focused Promotional Mechanics
In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. […]
The Shopper in Shorts Ep 05 – Shopper Centricity
In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of […]
The Shopper in Shorts Ep 04 – Planned Shopper vs Instant Shopper
In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted […]
The Shopper in Shorts Ep 03 – Shopper and Consumer are always different, even if it is the same person!
Shopper and Consumer are always different, even if it is the same person! In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person. #shopper #consumergoods #trademarketing #categorymanagement #shoppermarketing #fmcg #quorn #quornfoods #asbicon […]
The Shopper in Shorts Ep 02 – Importance of understanding “The Shopper” for Sales teams
In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data […]
The Shopper in Shorts- An Introduction
An effort to demystify the concept of “The Shopper” & “Shopper Marketing” by our Founder & CEO Ankur Shiv Bhandari.
The Shopper in Shorts-Web Series demystifying Shopper Marketing-Coming Soon!
Further to Ankur’s initiative to seek input and feedback on the 7 steps Shopper Marketing Framework, we are proud to announce the launch of our web series “The Shopper in Shorts“. This video series will be aimed at demystifying the concept of “The Shopper” and “Shopper Marketing“. The series will start with absolute basics to […]
Shopper Marketing, Trade Marketing, Customer Marketing – What is it?
Shopper Marketing, Trade Marketing, Customer Marketing - What is it?