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The Shopper in Shorts Ep 6 - Shopper Focused Promotional Mechanics

The Shopper in Shorts Ep 6 – Shopper Focused Promotional Mechanics

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In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Assisted Advisory®, Research, Dezign Services,  Analytics, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

The Shopper in Shorts Ep 05 - Shopper Centricity

The Shopper in Shorts Ep 05 – Shopper Centricity

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In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Planned Shopper vs Instant Shopper

The Shopper in Shorts Ep 04 – Planned Shopper vs Instant Shopper

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In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

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Asbicon Learning’s latest Commercial Capability Training for CPG receives great feedback

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Humbled and proud to have helped build the commercial capability of yet another Consumer Goods team. Kind words like these make it even more worthwhile for us and for our passion for supporting the Consumer Goods & Services sector. You can find more information on Asbicon’s dedicated capability development division, Asbicon Learning on asbiverse.com/learning.

To see how we broadly support the Consumer Goods & Services sector at an Asbicon Group level, please visit www.asbicon.com

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Commercial Capability of yet another CPG Company strengthened by Asbicon Learning

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“Asbicon Learning” strengthens capability of yet another “Consumer Goods” Sales team with it’s unique approach. Great feedback is much appreciated!

We are proud to serve the Consumer Goods sector in Sales & Marketing capability building through Asbicon Learning led by Rachel Osbourne (nee Dingwall). Asbicon Learning ( asbiverse.com/learning) courses are built upon real experiences, easy implementable approach and with enjoyable learning experiences for delegates in mind.

For more information, please contact info@asbicon.com.

 

New Listing outside of range reviews

New Listings Outside of Range Reviews – Bring on Asbicon!

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Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no-obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Shopper Marketing, Trade Marketing, Customer Marketing

Shopper Marketing, Trade Marketing, Customer Marketing – What is it?

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There has been an age-old discussion on this point of difference between these 3 terms and my LinkedIn post on the same topic sometimes ago broke all engagement records for me. Off lately, as our business Asbicon has specialised more and more in the Shopper area, this has allowed me to dive deeper into this phenomenon and am happy to share our thinking with all.

Very simply, all the marketing activities from the manufacturer to the retailer/trade so that the retailer/trade stocks and sells that product or service can be called Trade Marketing. All the marketing that happens within the retailer/trade to the shopper of a product or service can be called Shopper Marketing. Both Trade and Shopper Marketing combined can be referred to as Customer Marketing. There are a lot of further details that would sit beneath this such as manufacturer or service provider’s contribution versus retail or trade contribution in these areas of marketing, some overlaps that are bound to exist and the development trajectory of these concepts as channel landscapes change such as the emergence of digital.

All in all, this is a fantastic area of marketing and I will definitely be spending more time working within these. If anyone wishes to discuss more on these topics, please feel free to reach out.

Regards,

Ankur Shiv Bhandari

(ankur.s.bhandari@asbicon.com)

Planning-for-Range-Reviews

Planning for Range Review – Bring on Asbicon!

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Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no-obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Shopper Marketing Components

Components of Shopper Marketing – Asbicon’s View

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Asbicon’s view on key components of Shopper Marketing. Are you leveraging all of these?

  • Role of Category
  • Type of category
  • Who is the Shopper
  • Shopper Missions
  • Channels used by the Shopper
  • Facilitating Shopper intent to Purchase
  • Shopper Loyalty

 

(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)