Insights
The Shopper in Shorts Ep 6 – Shopper Focused Promotional Mechanics
In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. […]
The Shopper in Shorts Ep 05 – Shopper Centricity
In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of […]
The Shopper in Shorts Ep 04 – Planned Shopper vs Instant Shopper
In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted […]
The Shopper in Shorts Ep 03 – Shopper and Consumer are always different, even if it is the same person!
Shopper and Consumer are always different, even if it is the same person! In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person. #shopper #consumergoods #trademarketing #categorymanagement #shoppermarketing #fmcg #quorn #quornfoods #asbicon […]
The Shopper in Shorts Ep 02 – Importance of understanding “The Shopper” for Sales teams
In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams. (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data […]
The Shopper in Shorts- An Introduction
An effort to demystify the concept of “The Shopper” & “Shopper Marketing” by our Founder & CEO Ankur Shiv Bhandari.
The Shopper in Shorts-Web Series demystifying Shopper Marketing-Coming Soon!
Further to Ankur’s initiative to seek input and feedback on the 7 steps Shopper Marketing Framework, we are proud to announce the launch of our web series “The Shopper in Shorts“. This video series will be aimed at demystifying the concept of “The Shopper” and “Shopper Marketing“. The series will start with absolute basics to […]
Shopper Marketing, Trade Marketing, Customer Marketing – What is it?
Shopper Marketing, Trade Marketing, Customer Marketing - What is it?
How well do you know Shopper Marketing? Test your understanding – Let’s Play!
Let’s play a game and test your understanding of Shopper Marketing! [iframe_loader type=’iframe’ width=’100%’ height=’600′ frameborder=’0′ scrolling=’no’ src=’/wp-content/uploads/articulate_uploads/Components-of-Shopper-Marketing51/story.html’]
Shopper Research including Focus Groups, Eye Tracking & Logistics-Spl Offer £9,999* only
Shopper Research for Category and Pack at Point of Purchase (Including Focus Groups, Eye Tracking and Logistics) Special Offer GBP 25,000 GBP 9,999* only Asbicon brings to you, a special 2017 offer to test your category and/or pack performance, planned initiatives and potential strategic concepts. This offer includes: Definition and Alignment of Research Objective and […]