Insights
Planning for Range Review – Bring on Asbicon!
Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to […]
Components of Shopper Marketing – Asbicon’s View
Asbicon’s view on key components of Shopper Marketing. Are you leveraging all of these? Role of Category Type of category Who is the Shopper Shopper Missions Channels used by the Shopper Facilitating Shopper intent to Purchase Shopper Loyalty (Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and […]
Qualitative Data vs Quantitative Data in Range Reviews – Bring on Asbicon!
Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to […]
How well do you know Shopper Marketing? Test your understanding – Let’s Play!
Let’s play a game and test your understanding of Shopper Marketing!
Supplier Role in Range Reviews – Bring on Asbicon!
Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to […]
Range Review vs Category Management – Bring on Asbicon!
Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to […]
Range Review Jitters? – Bring on Asbicon!
Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to […]
You Spoke, We Listened! New Pricing on Asbicon’s Courses
You spoke and we listened! At Asbicon, we pride ourselves on listening to our clients and fully understanding their needs. With the current uncertainty around Brexit, many companies are reining in their training budgets until there is more clarity on the way forward and we fully understand the thinking behind this. However, investing in your […]
Range Review & Financial Acumen for CPG Professionals- Classroom Courses in Surrey
Asbicon Learning presents two courses dedicated to helping Consumer Goods Sales Professionals, Category Managers, Key Account Managers and National Account Managers in running successful Range Reviews and understanding and using commercial and financial tools in an easy way towards a more productive and profitable business execution. The Financial Business Acumen Course The Financial Business Acumen […]
Social Engagement Ranking of Britain’s Biggest Brands
Asbicon brings to you Britain’s Top 50 Brands ranked by their Social Engagement! Building on “The Grocer’s” publication of Britain’s Biggest Brands by sales value in its 30th March 2019 edition, we were intrigued to know how those Brands fared in terms of their social reach. The team at Asbicon (A Consumer Goods Specialist Firm) […]