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The Shopper in Shorts Ep 6 - Shopper Focused Promotional Mechanics

The Shopper in Shorts Ep 6 – Shopper Focused Promotional Mechanics

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In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Assisted Advisory®, Research, Dezign Services,  Analytics, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

The Shopper in Shorts Ep 05 - Shopper Centricity

The Shopper in Shorts Ep 05 – Shopper Centricity

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In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Planned Shopper vs Instant Shopper

The Shopper in Shorts Ep 04 – Planned Shopper vs Instant Shopper

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In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Shopper and Consumer are always different, even if it is the same

The Shopper in Shorts Ep 03 – Shopper and Consumer are always different, even if it is the same person!

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Shopper and Consumer are always different, even if it is the same person!

In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.

#shopper #consumergoods #trademarketing #categorymanagement #shoppermarketing #fmcg #quorn #quornfoods #asbicon #ankurshivbhandari #theshopperinshorts

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

The Shopper in Shorts Ep 02 - Importance of understanding "The Shopper" for Sales teams

The Shopper in Shorts Ep 02 – Importance of understanding “The Shopper” for Sales teams

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In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams.

 

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

The Shopper in Shorts-Web Series demystifying Shopper Marketing-Coming Soon!

The Shopper in Shorts-Web Series demystifying Shopper Marketing-Coming Soon!

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Further to Ankur’s initiative to seek input and feedback on the 7 steps Shopper Marketing Framework, we are proud to announce the launch of our web series “The Shopper in Shorts“. This video series will be aimed at demystifying the concept of “The Shopper” and “Shopper Marketing“. The series will start with absolute basics to hopefully take everyone, irrespective of their experience in the industry on the same journey. The episodes will be presented by Ankur Shiv Bhandari with guest presenters in some of the episodes.

We are really thankful to everyone who responded and provided their kind feedback and inputs.

The web series will be available on Asbicon’s website, YouTube and Facebook channels.

Do join us on the Journey. Look forward to seeing you on-board.

Regards,

Team Asbicon

info@asbicon.com

(Asbicon is a Shopper focused  “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Shopper Marketing, Trade Marketing, Customer Marketing

Shopper Marketing, Trade Marketing, Customer Marketing – What is it?

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There has been an age-old discussion on this point of difference between these 3 terms and my LinkedIn post on the same topic sometimes ago broke all engagement records for me. Off lately, as our business Asbicon has specialised more and more in the Shopper area, this has allowed me to dive deeper into this phenomenon and am happy to share our thinking with all.

Very simply, all the marketing activities from the manufacturer to the retailer/trade so that the retailer/trade stocks and sells that product or service can be called Trade Marketing. All the marketing that happens within the retailer/trade to the shopper of a product or service can be called Shopper Marketing. Both Trade and Shopper Marketing combined can be referred to as Customer Marketing. There are a lot of further details that would sit beneath this such as manufacturer or service provider’s contribution versus retail or trade contribution in these areas of marketing, some overlaps that are bound to exist and the development trajectory of these concepts as channel landscapes change such as the emergence of digital.

All in all, this is a fantastic area of marketing and I will definitely be spending more time working within these. If anyone wishes to discuss more on these topics, please feel free to reach out.

Regards,

Ankur Shiv Bhandari

(ankur.s.bhandari@asbicon.com)

shopper-marketing-test

How well do you know Shopper Marketing? Test your understanding – Let’s Play!

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Let’s play a game and test your understanding of Shopper Marketing!

Shopper Research

Shopper Research including Focus Groups, Eye Tracking & Logistics-Spl Offer £9,999* only

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Shopper Research for Category and Pack at Point of Purchase

(Including Focus Groups, Eye Tracking and Logistics)

Special Offer GBP 25,000 GBP 9,999* only

Asbicon brings to you, a special 2017 offer to test your category and/or pack performance, planned initiatives and potential strategic concepts. This offer includes:

  • Definition and Alignment of Research Objective and KPIs
  • Alignment on Focus Group Participants’ Profile
  • Development and Alignment of Focus Group Questionnaire
  • Recruitment of Focus Group Participants (up to 4 groups of up to 6 participants each in 1 day)
  • Moderation of Focus Groups
  • Global Focus Group Live Streaming
  • Venue hire (1 day)
  • Alignment on Eye Tracking Objective and KPIs
  • Eye Tracking Equipment hire
  • Building of an up to 5 Bay Aisle, to simulate Point of Purchase** (includes closest look and feel, excludes products) – to be used for 1 day
  • Conduct of Shopper Eye Tracking exercises at the Point of Purchase (up to 24 Focus Group Participants)
  • Research Reporting for aligned KPIs on Focus Groups and Eye Tracking

 

*This offer is only available for research conducted at Asbicon Office in Berkshire, UK

*Any expenses/costs not included above will be charged extra.

*In case Asbicon consultants are required to travel to client offices, the expenses for the same will be   charged extra.

*This offer is only valid for bookings made until 28th February, 2017 (bookings need to be made by this date, research can happen within 3 months of booking)

*This offer price is applicable per category only

*The price excludes applicable taxes

 

**Products to fill the shelves for Eye Tracking to be provided by the client.

For this special offer booking, please contact us on info@asbicon.com, quoting reference ET2017