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Qualitative-data-vs-Quantitative-Data-in-Range-Reviews

Qualitative Data vs Quantitative Data in Range Reviews – Bring on Asbicon!

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Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

shopper-marketing-test

How well do you know Shopper Marketing? Test your understanding – Let’s Play!

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Let’s play a game and test your understanding of Shopper Marketing!

Supplier-Role-in-Range-Review

Supplier Role in Range Reviews – Bring on Asbicon!

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Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Range-Review-Jitters

Range Review vs Category Management – Bring on Asbicon!

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Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Range-Review-Jitter

Range Review Jitters? – Bring on Asbicon!

/0 Comments/in /by

Are Range Review or Reset discussions a cause of concern? Do you think you could have a more robust case for your brand? Asbicon is here to help. Asbicon uses a unique methodology which highlights your brand’s strength and helps you create a case for “Right of Shelf Space” with Retailers. We are proud to also have successfully supported Brands who initially thought that their position in a Range Review or Reset discussion was precarious.

For a no obligation discussion on how Asbicon could support your Brand, please contact Rachel Osbourne on rachel.osbourne@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Asbicon_Offer

All Sales and Marketing Support for Consumer Goods Companies under one roof [2022]

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All Sales and Marketing Support for Consumer Goods Companies under one roof [2022]

Financial Acumen for CPG Sales Professionals-Highly Rated Classroom Course in Surrey

Financial Acumen for CPG Sales Professionals-Highly Rated Classroom Course in Surrey

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A course dedicated to helping Consumer Goods Sales Professionals, Key Account Managers and National Account Managers in understanding and using commercial and financial tools in an easy way towards a more productive and profitable business execution.

Following on from the success of a similar course run for some of the World’s biggest Consumer Goods organisations, Asbicon Learning now brings this as a public course for Consumer Goods professionals in the UK. Client feedback on a similar course can be viewed at this link – Click here

This course will help delegates in making sense of key financial metrics as they impact and get impacted by their decisions. The course will aim to demystify concepts such as:

  1. Profit on Return (POR),
  2. Return on Investment,
  3. Profitability of Promotions,
  4. Decisions on which promotions to run for different objectives
  5. Impact of Discounting on Revenue and Profit,
  6. Optimisation of Trade Spend etc.

This course will be run using a practical case study and delegates will be provided with ready-reckoners and tools to help them implement the learnings in their day-to-day job. It will be run by experienced Consumer Goods industry professionals.

The places are limited to ensure a highly interactive session. To book your place and to see the details of the curriculum please use the link below.  An Early bird discount offer is also available for a limited time.

If you’d rather block your places offline, please get in touch with Rachel on rachel.osbourne@asbicon.com

Look forward to seeing you at the course.

Asbicon Learning Team

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

BPM-Dubai

Asbicon delivers America’s Distributors Conference in Dubai for a Consumer Goods major

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Asbicon is proud to have successfully conceptualised, developed and delivered a Business Partners Conference for the North and Latin American Distributors of a Consumers Goods major. With a majority of the distributors from Latin America, a Spanish Theme was created and brought to life. Most of the game-changing marketing initiatives such as using Augmented Reality, Virtual Reality, E-Learning and Heritage Marketing also developed by various Asbicon’s teams were showcased at the conference. 

We wish our client and its distributors all the success in implementing the learning from the conference into their respective markets. 

To know more about how Asbicon can help a Consumers Goods or Services organisations in enabling Sales & Distributor effectiveness, please get in touch on info@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Ankur Shiv Bhandari - SOAS University of London

Asbicon Founder’s talk at University of London to provide Industry Insights

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Asbicon is pleased to share that its Founder & CEO, Mr. Ankur Shiv Bhandari will be delivering a session with the students at SOAS, University of London on Wednesday 31st October, 2018. This will be as part of ongoing association between Asbicon and University of London. The talk will focus on providing Industry Insights to students on how organisations use a structured approach to attract and retain customers, shoppers and consumers.

For further information on the details of the talk or to find out how Asbicon supports educational institutions in enhancing student’s practical knowledge from the world of Sales & Marketing please contact info@asbicon.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)