Training for Consumer Goods professionals by Consumer Goods professionals

Training for Consumer Goods professionals by Consumer Goods professionals

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Did you know that the training options offered by Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com), have been specifically designed for Consumer Goods professionals by experienced veterans of the Consumer Goods industry who have spent time both in the field and the board rooms across geographies and it is their practical experience that has been brought to life in all the Asbicon Learning courses. You will find a structured approach through the GAIN and WIN methodology to enable capability from junior through to senior Sales and Marketing resources mapped to career and role complexity progression.

Asbicon Learning provides multiple options for you to benefit from its courses (CPD certified) including e-learning, virtual assisted learning and classroom training. There is also an option to get your training custom designed.

Until the end of May, we have an exclusive offer available for Consumer Goods professionals where we are offering complimentary access to our e-learning module on “Structured Selling Framework”. If you are a Senior HR Manager, Sales or Marketing Director, this could be the ideal opportunity for you to test drive our most popular course before exploring other courses to potentially roll it out to your teams.

Hurry!!! There are only 50 complementary registrations available (first come first served) so please send an email to rachel.osbourne@asbicon.com expressing your interest as soon as possible to ensure you don’t miss out. We will set it all up for you…

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon implements brand identity refresh for a Consumer Goods major in Europe, Middle East

Asbicon implements brand identity refresh for a Consumer Goods major in Europe, Middle East and Americas

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Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com), has successfully executed a brand identity refresh for a Consumer Goods major across three of its brands in Europe, Middle East, Africa and North & South America. The mandate included redesign of brand identity, messaging and executing the change through multiple collaterals including pack labels, ATL and BTL media in multiple languages.

Asbicon Dezign Services supports the creative needs of Consumer Goods and Services organisations through its creative teams in Europe, Middle East, Asia and Americas supported by its studios in Berkshire, UK and Gurgaon, India.

 (Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon

Asbicon supports positioning of Hair Care proposition to Win with Consumers and Shoppers for a Consumer Electronics global giant in Europe

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With an ultimate goal of providing superior user experience, the client is set to launch a premium Hair Care product in Europe. The client has approached Asbicon to identify the right positioning for this proposition so that it is favourably accepted by the consumers and shoppers.

Asbicon Research (asbiverse.com/intent-focused-research), the research arm of Asbicon Group (www.asbicon.com), initiates in-home ethnographic research as part of detailed qualitative research with the potential consumers and shoppers to understand/ validate the triggers and barriers for the Hair Care proposition’s growth at the consumer, shopper and channel level.

We look forward to generating some interesting findings for this category.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon-Infusionsoft

Asbicon is now an Infusionsoft Certified Partner globally

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Asbicon is proud to announce that it is now a global certified partner for Infusionsoft, the leading Sales & Marketing automation software solution provider. This activates lot of synergies between the technical and automation capabilities of Infusionsoft and “The Sales & Marketing Support Company” credentials of Asbicon. Asbicon offers coupled with Infusionsoft solutions can now provide a robust, futuristic and automated Sales & Marketing management platform for Consumer Goods and Services businesses.

For more details on how the Asbicon-Infusionsoft partnership can enable success through Sales & Marketing, please contact info@asbicon.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon develops and launches multilingual websites for a Consumer Goods major

Asbicon develops and launches multilingual websites for a Consumer Goods major

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Asbicon designs, develops and launches new and improved multilingual websites for a Consumer Goods major to support further development of their brand messaging and digital journey in North & South America. The dynamic and adaptive websites have been developed in several languages including English, Canadian French and Spanish.

As “The Sales & Marketing Support Company”, Asbicon has further helped the client through this project as a one-stop agency solution for all their Sales & Marketing support needs. Asbicon is proud to support the client through almost all of its six verticals across various projects.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon Office

Asbicon opens a new Knowledge & Experience Centre in Berkshire, UK

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Asbicon is pleased to announce the opening of its new Knowledge & Experience Centre to cater to growing client requirements in the Consumer Goods & Services sector. The centre in Bracknell, Berkshire will support all six verticals of Asbicon globally and will also provide clients with options to experience various Sales & Shopper centric tools in action such as Category Management, Eye Tracking, Augmented Reality, Mixed Reality, Consumer & Shopper Research, interactive Sales & Shopper training, etc. The expanded centre will enable us to serve our existing clients better and also to provide potential clients practical examples of how Asbicon can support their Sales & Marketing efforts.

To book a visit, please contact Aish on aishwarya.rajagopal@asbicon.com or call us on +44 1344 289000.

Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.

Asbicon CPD certified

Asbicon Learning courses are now CPD certified.
Sales & Shopper Marketing training now with an international accreditation!

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• World-class Sales & Shopper Marketing training for all levels
• Choose between Online Training, Virtual Assisted Learning or Classroom Training
• Accumulate CPD points through Asbicon Learning

Do you want to create a team of Sales & Shopper Marketing Superstars? At Asbicon, we’ve teamed up with CPD (https://cpduk.co.uk), the leading independent accreditation institution operating across industry sectors to bring you fully accredited Sales & Shopper Marketing courses that deliver tangible results.

Asbicon Learning, the capability development arm of Asbicon Group, is based on the structured and progressive methodology of GAIN and WIN, which has been specifically developed for the Consumer Goods and Services sector. Asbicon Learning enables this through a combination of virtual and physical training sessions across the world. Clients have high flexibility of choosing Single person – Single learning capsule training through to a full calendar of training based on GAIN and WIN for hundreds of employees.

These internationally recognised courses are great for your business as a whole, but they also add great value to your employees’ careers. Our extensive collection of Sales & Shopper Marketing training content is perfect for Sales and/ or Shopper Marketing professionals no matter what stage they are in their careers.

Do your employees have continuous professional development targets to meet each year? Every hour of CPD training enables you to earn 1 CPD point and hit your yearly targets. For more information on how to become a CPD certified Sales & Shopper Marketing professional, please visit asbiverse.com/learning

Asbicon Derek Botha

Asbicon appoints Derek Botha for its Africa operations

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Asbicon is proud to announce the appointment of Derek Botha as its representative for Africa. Derek will be instrumental in developing and delivering Asbicon offer to clients in Africa.

Derek is a veteran of the Consumer Goods industry with over 25 years experience in senior Sales & General Management positions across various Consumer Goods companies and consultancies such as Gillette, Unilever, Reckitt & Colman, Glendinning, Kantar Retail, etc. Derek comes with a wealth of experience that includes leading Sales & Commercial capability development programs for Consumer Goods organisations (both multinational & local) across Africa.

Derek will play a key role in ensuring the Sales & Marketing support needs of Consumer Goods & Services clients across Africa are met through Asbicon’s services.

Asbicon Group is delighted to welcome Derek to its family.

Derek will be based in Johannesburg, South Africa and can be contacted on derek.botha@asbicon.com

Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT solutions providing Retail & Distribution effectiveness to its clients.

Win-with-customers

Asbicon conceptualises and executes “Win with Customer” Distributor Conference for the Middle Eastern and African partners of a Consumer Goods major

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Asbicon was tasked with developing and delivering a Distributor Conference based on identifying synergies between the distributor markets and the business teams of the client and to help facilitate multi functional relationship development within teams across geographies.

Asbicon supported the client’s objective through conceptualising the overall theme of the conference linking it with celebrating success, adopting innovation and winning with customers in respective markets. This was brought to life in Durban, South Africa by Asbicon teams through engagement content delivered using packs, supporting collaterals (audio/visuals), toolkits etc. thereby supporting the client successfully execute the conference with its distributors partners.

Verbatim from the client “You helped us exceed not only our distributors’ expectations but our own as well.”

We look forward to supporting the client in more successful events across other geographies as well.

Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory®, Capability Development, Data Services, Dezign Services & IT solutions providing Retail & Distribution effectiveness to its clients.

Ankur Shiv Bhandari shared his insights on "Gaining and Retaining Customers for Profit" at SOAS, University of London

Ankur Shiv Bhandari shared his insights on “Gaining and Retaining Customers for Profit” at SOAS, University of London

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As part of the ongoing association between Asbicon and University of London, Asbicon MD, Mr. Ankur Shiv Bhandari shared his insights on “Gaining and Retaining Customers for Profit” at SOAS, University of London on 11th Oct 2017. The session witnessed participation from Under Graduate, Post Graduate and PhD students.

We would like to thank Dr. Ibrahim Abosag, Associate Professor, SOAS, for inviting us to conduct this session.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory®, Capability Development, Data Services, Dezign Services & IT Solutions providing Retail & Distribution effectiveness to its clients)