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Asbicon appointed as Range Review Support Agency by Global Electronics Major in UK

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Asbicon is proud to have been appointed to support the Range Review process across major retailers by a leading Global Consumer Electronics giant in the UK. Asbicon’s deep understanding of the Consumer Goods & Services Sector and related principles such as Category Management, Portfolio Optimisation, Trade Spend Optimisation along with its in-house capabilities in Research (asbiverse.com/intent-focused-research), Asbicon Studio (www.asbiconstudio.com), Analytics and Advisory Operations will help support this strategic process.

We look forward to some great insights and recommendations.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon Offer CG Focus

Asbicon – Jack of One, Master of One -> Consumer Goods & Services

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Asbicon is proud of our heritage as a fully integrated agency providing end to end Sales & Marketing support to Consumer Goods & Services organisations through our following six verticals:

1.     Creative and Design Support (www.asbiverse.com/studio)

2.     Capability Development – CPD certified (asbiverse.com/learning)

3.     Category and Portfolio Analytics

4.     Research-Qualitative and Quantitative. (asbiverse.com/intent-focused-research)

5.     Assisted Advisory® (Sales and Shopper Marketing Operational Consultancy)

6.     IT Solutions (CRM Support and immersive technologies such as AR and VR)

Our objective is to enhance the effectiveness of Sales and Marketing functions in Consumer Goods and Services organisations through operational support utilising our experience of more than 20 years and across more than 50 countries in this sector. We are proud to count organisations such as Unilever, Panasonic, GSK, Philips, Kellogg’s, Boots, Veedol etc. amongst our happy clients.

With our headquarters in Berkshire, UK and presence in Dubai, Canada, India, South Africa, Sri Lanka and other geographies we try to support our client needs locally as well as internationally.

Our key strength is to be able to support our clients through the depth and breadth of our services, which are largely in-house.

If you are with a Consumer Goods or Services organisations looking to make a difference in:

  1. Shopper Marketing – Through Design or Category Thinking
  2. Consumer Marketing – Through Ads, Storytelling or Creative flow
  3. Sales – Through better capability and business development techniques
  4. Analytics – Through capturing, structuring and analysing of relevant data
  5. Insight & Research – Through converting data into actionable insight using qualitative and quantitative methods
  6. CRM Development & Implementation – Through a robust understanding of the needs of Sales & Marketing functions and development of deployment techniques structured on ease of adoption by Sales & Marketing functions

We would welcome an opportunity to share real examples of our work and how we have enabled the above. We would like to explore if our passion can support your business in any way.

Please get in touch on info@asbicon.com to start a conversation.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon signs another packaging optimisation project with a Consumer Electronics global giant in Europe

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Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (asbiverse.com/intent-focused-research), the research division of Asbicon initiates pack redesign for the Hair Care Category of a Consumer Electronics European multinational.

This builds on the huge success of a similar project delivered by Asbicon for another client which was focused on pack optimisation with an objective to Win with Shoppers @ Point of Purchase. Asbicon’s methodology of using a combination of research and design to deliver a winning pack had worked well.

Similarly in this project, qualitative and quantitative research will be used to generate actionable insights from shopper’s and consumer’s perspective which will feed into dynamic creation of effective packaging that will be continuously tested to arrive at the winning pack.

We look forward to seeing the new packs on shelves soon.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon supports Annual Sales Capability development roadmap for a Global Automotive Lubricants company

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Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) designs and executes capability development programs for the Salesforce across all levels of a Global Automtotive Lubricants company.

Asbicon Learning developed and delivered more than 36 programs as part of this engagement, which were customised to suit varied target audiences of the client, across the year. From a competitive pitching process, Asbicon was chosen as a preferred provider with the key advantage being Asbicon’s ability to provide a full package from content to design to tools & software development as required. The tools developed to support the training now form a part of the daily ways of working for the client.

The sessions were a huge success for the client as reflected by an average feedback score of approx. 97% by the delegates.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon executes capability development for the Senior Leadership of a leading Consumer Electronics organisation

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Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) conducts capability development program for the Senior Leadership and Business Heads of a leading multinational Consumer Electronics organisation.

The program was developed with a key focus to make the teams understand how the retail markets evolve globally. To enable the client teams evolve with the ever-changing retail landscape, Asbicon Learning helped identify the capabilities required to be developed at each stage and also helped identify the associated KPIs required to monitor the implementation of the strategy adopted & determine its effectiveness and operational efficiency.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

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Asbicon helps build Commercial capabilities of a leading Consumer Healthcare organisation

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Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) conceptualises, designs and executes capability development programs for the Key Account Managers and Customer/ Shopper Marketing teams of a leading global Consumer Healthcare organisation.

The program was focused on developing and delivering structured training on Sales, Commercial and Customer/ Shopper Marketing capabilities. The interactive sessions were supported by real life case studies and practical tools. The sessions were very positively received as reflected in feedback scores of more than 95%.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon enables Pack design refresh for a leading Personal Care and Consumer Electronics European multinational enabling huge wins @Point of Purchase

Asbicon enables Pack design refresh for a leading Personal Care and Consumer Electronics European multinational enabling huge wins @Point of Purchase

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Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (asbiverse.com/intent-focused-research), the research division of Asbicon conceptualises pack redesign for the Men’s Grooming Category of a leading Personal Care and Consumer Electronics European multinational. Asbicon Research conducted qualitative co-creation sessions with the category shoppers and consumers followed by exhaustive quantitative testing studies that provided stimulus for Asbicon Dezign Services to arrive at an impactful pack design which had the potential to increase shopper’s/ consumer’s attention at the shelf and drive purchase behaviour.

Having been launched, the new designs have led to much higher conversions at Point of Purchase thereby not only meeting but also exceeding project expectations.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

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Asbicon enables non-technical business teams to successfully implement CRM solution for a Consumer Goods major in more than 40 countries

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Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com), has played an instrumental role in development and implementation of customised CRM solution for a Consumer Goods major in more than 40 countries. Asbicon’s deep understanding, experience and expertise in the Consumer Goods and Services sector enables it to translate technical language into what is digestible and relevant for business teams. This helps to bridge the capability gap between the technology and business teams and enables successful CRM implementations with a much higher chance of success. To find out more how we can activate this for your business, please write to us at info@asbicon.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Training for Consumer Goods professionals by Consumer Goods professionals

Training for Consumer Goods professionals by Consumer Goods professionals

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Did you know that the training options offered by Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com), have been specifically designed for Consumer Goods professionals by experienced veterans of the Consumer Goods industry who have spent time both in the field and the board rooms across geographies and it is their practical experience that has been brought to life in all the Asbicon Learning courses. You will find a structured approach through the GAIN and WIN methodology to enable capability from junior through to senior Sales and Marketing resources mapped to career and role complexity progression.

Asbicon Learning provides multiple options for you to benefit from its courses (CPD certified) including e-learning, virtual assisted learning and classroom training. There is also an option to get your training custom designed.

Until the end of May, we have an exclusive offer available for Consumer Goods professionals where we are offering complimentary access to our e-learning module on “Structured Selling Framework”. If you are a Senior HR Manager, Sales or Marketing Director, this could be the ideal opportunity for you to test drive our most popular course before exploring other courses to potentially roll it out to your teams.

Hurry!!! There are only 50 complementary registrations available (first come first served) so please send an email to rachel.osbourne@asbicon.com expressing your interest as soon as possible to ensure you don’t miss out. We will set it all up for you…

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon implements brand identity refresh for a Consumer Goods major in Europe, Middle East

Asbicon implements brand identity refresh for a Consumer Goods major in Europe, Middle East and Americas

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Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com), has successfully executed a brand identity refresh for a Consumer Goods major across three of its brands in Europe, Middle East, Africa and North & South America. The mandate included redesign of brand identity, messaging and executing the change through multiple collaterals including pack labels, ATL and BTL media in multiple languages.

Asbicon Dezign Services supports the creative needs of Consumer Goods and Services organisations through its creative teams in Europe, Middle East, Asia and Americas supported by its studios in Berkshire, UK and Gurgaon, India.

 (Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)