Insights
Asbicon helps build Commercial capabilities of a leading Consumer Healthcare organisation
Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) conceptualises, designs and executes capability development programs for the Key Account Managers and Customer/ Shopper Marketing teams of a leading global Consumer Healthcare organisation. The program was focused on developing and delivering structured training on Sales, Commercial and Customer/ Shopper Marketing capabilities. The interactive […]
Asbicon enables Pack design refresh for a leading Personal Care and Consumer Electronics European multinational enabling huge wins @Point of Purchase
Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (asbiverse.com/intent-focused-research), the research division of Asbicon conceptualises pack redesign for the Men’s Grooming Category of a leading Personal Care and Consumer Electronics European multinational. Asbicon Research conducted qualitative co-creation sessions with the category shoppers and consumers followed by exhaustive […]
Asbicon enables non-technical business teams to successfully implement CRM solution for a Consumer Goods major in more than 40 countries
Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com), has played an instrumental role in development and implementation of customised CRM solution for a Consumer Goods major in more than 40 countries. Asbicon’s deep understanding, experience and expertise in the Consumer Goods and Services sector enables it to translate technical language into what […]
Training for Consumer Goods professionals by Consumer Goods professionals
Did you know that the training options offered by Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com), have been specifically designed for Consumer Goods professionals by experienced veterans of the Consumer Goods industry who have spent time both in the field and the board rooms across geographies and it is their practical […]
Asbicon implements brand identity refresh for a Consumer Goods major in Europe, Middle East and Americas
Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com), has successfully executed a brand identity refresh for a Consumer Goods major across three of its brands in Europe, Middle East, Africa and North & South America. The mandate included redesign of brand identity, messaging and executing the change through multiple collaterals including pack labels, […]
Asbicon supports positioning of Hair Care proposition to Win with Consumers and Shoppers for a Consumer Electronics global giant in Europe
With an ultimate goal of providing superior user experience, the client is set to launch a premium Hair Care product in Europe. The client has approached Asbicon to identify the right positioning for this proposition so that it is favourably accepted by the consumers and shoppers. Asbicon Research (asbiverse.com/intent-focused-research), the research arm of Asbicon Group (www.asbicon.com), […]
Asbicon is now an Infusionsoft Certified Partner globally
Asbicon is proud to announce that it is now a global certified partner for Infusionsoft, the leading Sales & Marketing automation software solution provider. This activates lot of synergies between the technical and automation capabilities of Infusionsoft and “The Sales & Marketing Support Company” credentials of Asbicon. Asbicon offers coupled with Infusionsoft solutions can now […]
Asbicon develops and launches multilingual websites for a Consumer Goods major
Asbicon designs, develops and launches new and improved multilingual websites for a Consumer Goods major to support further development of their brand messaging and digital journey in North & South America. The dynamic and adaptive websites have been developed in several languages including English, Canadian French and Spanish. As “The Sales & Marketing Support Company”, […]
Asbicon opens a new Knowledge & Experience Centre in Berkshire, UK
Asbicon is pleased to announce the opening of its new Knowledge & Experience Centre to cater to growing client requirements in the Consumer Goods & Services sector. The centre in Bracknell, Berkshire will support all six verticals of Asbicon globally and will also provide clients with options to experience various Sales & Shopper centric tools […]
Is your Category Management Strategy validated through Shopper Eye Tracking?
Is your Category Management Strategy validated through Shopper Eye Tracking? Portfolio, mix, layout, facings, eye levels etc. are just some of the ingredients towards the outputs for a robust Category Management Strategy. What informs your decision when making/proposing key decisions on the Category such as below? What stays, what goes out in listings? Which SKU to be […]