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You Spoke, We Listened! New Pricing on Asbicon's Courses

You Spoke, We Listened! New Pricing on Asbicon’s Courses

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You spoke and we listened! At Asbicon, we pride ourselves on listening to our clients and fully understanding their needs. With the current uncertainty around Brexit, many companies are reining in their training budgets until there is more clarity on the way forward and we fully understand the thinking behind this. However, investing in your people remains paramount.

As one of the greatest CEO’s of Procter & Gamble, Richard R. Dupree, once said in 1947, “If you leave us our money, our buildings, and our brands, but take away our people, the Company will fail. But if you take away our money, our buildings, and our brands, but leave us our people, we can rebuild the whole thing in a decade.” This stands as true now in these uncertain times as it did in 1947 during the difficult years after the 2nd World War. Invest in your people and they will deliver.

With that in mind, we want to put your Sales and Marketing Teams at the forefront of your training investment and we have reduced the price of our Financial Business Acumen and Range Review Fundamentals courses by a massive 60% from £999 to just £399 per person.

These courses will be run in September in Surrey and there are limited spaces available on each course. To read more about each course and to book your place please click on the images below:

               

If you’d rather block your places offline, please get in touch with Rachel on rachel.osbourne@asbicon.com

Look forward to seeing you at the course.

Asbicon Learning Team

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Boots Testimonial for Asbicon

Client Testimonial – Walgreens Boots Alliance

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Many thanks to our clients for encouraging feedback.

Range Review & Financial Acumen for CPG Professionals- Classroom Courses in Surrey

Range Review & Financial Acumen for CPG Professionals- Classroom Courses in Surrey

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Asbicon Learning presents two courses dedicated to helping Consumer Goods Sales Professionals, Category Managers, Key Account Managers and National Account Managers in running successful Range Reviews and understanding and using commercial and financial tools in an easy way towards a more productive and profitable business execution.

The Financial Business Acumen Course

The Financial Business Acumen Course follows on from the success of a similar course run for some of the World’s biggest Consumer Goods organisations and subsequently as a Asbicon Learning public course for Consumer Goods professionals in the UK. Client feedback on a similar course can be viewed at these links – Click here

The Range Review Fundamentals Course

This course has been designed following a key market requirement for helping Consumer Goods Professionals manage the Range Review process further effectively and efficiently.

This course will help delegates in managing the Range Review Planning and Execution process. The course will aim to demystify concepts such as:

  1. The Optimal Range Review Process
  2. What inputs are required
  3. Use of right data and insights
  4. Understanding and speaking Retailer language
  5. Identifying and Showcasing Brand Value

These courses will be run using practical case studies and delegates will be provided with ready-reckoners and tools to help them implement the learnings in their day-to-day job. They will be run by experienced Consumer Goods industry professionals.

The places are limited to ensure highly interactive sessions. To book your places and to see the details of the curriculum please use the link below.  An Early bird discount offer is also available for a limited time.

If you’d rather block your places offline, please get in touch with Rachel on rachel.osbourne@asbicon.com

Look forward to seeing you at the course.

Asbicon Learning Team

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory®, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Blog

Asbicon appointed as Range Review Support Agency by Global Electronics Major in UK

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Asbicon is proud to have been appointed to support the Range Review process across major retailers by a leading Global Consumer Electronics giant in the UK. Asbicon’s deep understanding of the Consumer Goods & Services Sector and related principles such as Category Management, Portfolio Optimisation, Trade Spend Optimisation along with its in-house capabilities in Research (asbiverse.com/intent-focused-research), Asbicon Studio (www.asbiconstudio.com), Analytics and Advisory Operations will help support this strategic process.

We look forward to some great insights and recommendations.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon Offer CG Focus

Asbicon – Jack of One, Master of One -> Consumer Goods & Services

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Asbicon is proud of our heritage as a fully integrated agency providing end to end Sales & Marketing support to Consumer Goods & Services organisations through our following six verticals:

1.     Creative and Design Support (www.asbiverse.com/studio)

2.     Capability Development – CPD certified (asbiverse.com/learning)

3.     Category and Portfolio Analytics

4.     Research-Qualitative and Quantitative. (asbiverse.com/intent-focused-research)

5.     Assisted Advisory® (Sales and Shopper Marketing Operational Consultancy)

6.     IT Solutions (CRM Support and immersive technologies such as AR and VR)

Our objective is to enhance the effectiveness of Sales and Marketing functions in Consumer Goods and Services organisations through operational support utilising our experience of more than 20 years and across more than 50 countries in this sector. We are proud to count organisations such as Unilever, Panasonic, GSK, Philips, Kellogg’s, Boots, Veedol etc. amongst our happy clients.

With our headquarters in Berkshire, UK and presence in Dubai, Canada, India, South Africa, Sri Lanka and other geographies we try to support our client needs locally as well as internationally.

Our key strength is to be able to support our clients through the depth and breadth of our services, which are largely in-house.

If you are with a Consumer Goods or Services organisations looking to make a difference in:

  1. Shopper Marketing – Through Design or Category Thinking
  2. Consumer Marketing – Through Ads, Storytelling or Creative flow
  3. Sales – Through better capability and business development techniques
  4. Analytics – Through capturing, structuring and analysing of relevant data
  5. Insight & Research – Through converting data into actionable insight using qualitative and quantitative methods
  6. CRM Development & Implementation – Through a robust understanding of the needs of Sales & Marketing functions and development of deployment techniques structured on ease of adoption by Sales & Marketing functions

We would welcome an opportunity to share real examples of our work and how we have enabled the above. We would like to explore if our passion can support your business in any way.

Please get in touch on info@asbicon.com to start a conversation.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon conducts qualitative research to enable NPD for a Consumer Goods leader at Asbicon’s Knowledge and Experience Centre in the UK

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Asbicon conducts qualitative research to enable NPD for a Consumer Goods leader

Asbicon Research (asbiverse.com/intent-focused-research), the research division of Asbicon Group (www.asbicon.com) in partnership with Asbicon Studio (www.asbiconstudio.com), the creative arm of Asbicon successfully conducted co-creation sessions for a NPD packaging optimisation project for global Consumer Goods giant.

The objective of these sessions was to define the key elements of the proposed NPD packaging to enable premium brand positioning for client’s Hair Care products. Asbicon’s research included Focus Groups and other qualitative exercises with the premium category shoppers to generate actionable insights which then fed into the dynamic creation of effective packaging solutions by Asbicon Studio along with the client’s team.

As different divisions of Asbicon are resourced in-house in multiple locations across the world and work closely together, this provides our clients the ability to run efficient projects to enable Sales & Distribution effectiveness for their Consumer products and services.

We are already excited to replicate the success of packaging on shelf as we have done for other clients before.

 (Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon signs another packaging optimisation project with a Consumer Electronics global giant in Europe

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Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (asbiverse.com/intent-focused-research), the research division of Asbicon initiates pack redesign for the Hair Care Category of a Consumer Electronics European multinational.

This builds on the huge success of a similar project delivered by Asbicon for another client which was focused on pack optimisation with an objective to Win with Shoppers @ Point of Purchase. Asbicon’s methodology of using a combination of research and design to deliver a winning pack had worked well.

Similarly in this project, qualitative and quantitative research will be used to generate actionable insights from shopper’s and consumer’s perspective which will feed into dynamic creation of effective packaging that will be continuously tested to arrive at the winning pack.

We look forward to seeing the new packs on shelves soon.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon supports Annual Sales Capability development roadmap for a Global Automotive Lubricants company

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Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) designs and executes capability development programs for the Salesforce across all levels of a Global Automtotive Lubricants company.

Asbicon Learning developed and delivered more than 36 programs as part of this engagement, which were customised to suit varied target audiences of the client, across the year. From a competitive pitching process, Asbicon was chosen as a preferred provider with the key advantage being Asbicon’s ability to provide a full package from content to design to tools & software development as required. The tools developed to support the training now form a part of the daily ways of working for the client.

The sessions were a huge success for the client as reflected by an average feedback score of approx. 97% by the delegates.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon executes capability development for the Senior Leadership of a leading Consumer Electronics organisation

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Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) conducts capability development program for the Senior Leadership and Business Heads of a leading multinational Consumer Electronics organisation.

The program was developed with a key focus to make the teams understand how the retail markets evolve globally. To enable the client teams evolve with the ever-changing retail landscape, Asbicon Learning helped identify the capabilities required to be developed at each stage and also helped identify the associated KPIs required to monitor the implementation of the strategy adopted & determine its effectiveness and operational efficiency.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)