Posts

Jason Pitchford

Asbicon Group launches Asbicon Express for SMEs in UK

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Asbicon Group is proud to launch Asbicon Express (www.asbiconexpress.com), a dedicated Sales & Marketing Support service for Small and Medium enterprises in UK. This is building upon a consistent demand that the group was receiving to support the SME Sector as well with its Design & Technology Services in addition to the corporate services for big organisations that Asbicon group has been providing for more than 9 years.

Asbicon Express service in the UK will be headed by Jason Pitchford. Jason comes with a rich background in Sales & Marketing to the SME sector with organisations such as Santander, The Flight Center and other service oriented organisations in UK and Australia.

Asbicon Express service will be focused on meeting the Marketing and Advertising requirements of Small and Medium enterprises to include Design Support, Website Development and Management support, Social Media Presence support and other Digital and Technology support services. The SME sector will now have a service where they can deal with actual people face-to-face instead of just buying and following up on services online.

For more information, please visit www.asbiconexpress.com or write to Jason on jason.pitchford@asbicon.com. Jason can also be contacted on +44 1344 28900 or on his mobile +44 77477 76827.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

BPM-Dubai

Asbicon delivers America’s Distributors Conference in Dubai for a Consumer Goods major

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Asbicon is proud to have successfully conceptualised, developed and delivered a Business Partners Conference for the North and Latin American Distributors of a Consumers Goods major. With a majority of the distributors from Latin America, a Spanish Theme was created and brought to life. Most of the game-changing marketing initiatives such as using Augmented Reality, Virtual Reality, E-Learning and Heritage Marketing also developed by various Asbicon’s teams were showcased at the conference. 

We wish our client and its distributors all the success in implementing the learning from the conference into their respective markets. 

To know more about how Asbicon can help a Consumers Goods or Services organisations in enabling Sales & Distributor effectiveness, please get in touch on info@asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Blog

Asbicon appointed as Range Review Support Agency by Global Electronics Major in UK

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Asbicon is proud to have been appointed to support the Range Review process across major retailers by a leading Global Consumer Electronics giant in the UK. Asbicon’s deep understanding of the Consumer Goods & Services Sector and related principles such as Category Management, Portfolio Optimisation, Trade Spend Optimisation along with its in-house capabilities in Research (asbiverse.com/intent-focused-research), Asbicon Studio (www.asbiconstudio.com), Analytics and Advisory Operations will help support this strategic process.

We look forward to some great insights and recommendations.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Ankur Shiv Bhandari - SOAS University of London

Asbicon Founder’s talk at University of London to provide Industry Insights

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Asbicon is pleased to share that its Founder & CEO, Mr. Ankur Shiv Bhandari will be delivering a session with the students at SOAS, University of London on Wednesday 31st October, 2018. This will be as part of ongoing association between Asbicon and University of London. The talk will focus on providing Industry Insights to students on how organisations use a structured approach to attract and retain customers, shoppers and consumers.

For further information on the details of the talk or to find out how Asbicon supports educational institutions in enhancing student’s practical knowledge from the world of Sales & Marketing please contact info@asbicon.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon Offer CG Focus

Asbicon – Jack of One, Master of One -> Consumer Goods & Services

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Asbicon is proud of our heritage as a fully integrated agency providing end to end Sales & Marketing support to Consumer Goods & Services organisations through our following six verticals:

1.     Creative and Design Support (www.asbiverse.com/studio)

2.     Capability Development – CPD certified (asbiverse.com/learning)

3.     Category and Portfolio Analytics

4.     Research-Qualitative and Quantitative. (asbiverse.com/intent-focused-research)

5.     Assisted Advisory® (Sales and Shopper Marketing Operational Consultancy)

6.     IT Solutions (CRM Support and immersive technologies such as AR and VR)

Our objective is to enhance the effectiveness of Sales and Marketing functions in Consumer Goods and Services organisations through operational support utilising our experience of more than 20 years and across more than 50 countries in this sector. We are proud to count organisations such as Unilever, Panasonic, GSK, Philips, Kellogg’s, Boots, Veedol etc. amongst our happy clients.

With our headquarters in Berkshire, UK and presence in Dubai, Canada, India, South Africa, Sri Lanka and other geographies we try to support our client needs locally as well as internationally.

Our key strength is to be able to support our clients through the depth and breadth of our services, which are largely in-house.

If you are with a Consumer Goods or Services organisations looking to make a difference in:

  1. Shopper Marketing – Through Design or Category Thinking
  2. Consumer Marketing – Through Ads, Storytelling or Creative flow
  3. Sales – Through better capability and business development techniques
  4. Analytics – Through capturing, structuring and analysing of relevant data
  5. Insight & Research – Through converting data into actionable insight using qualitative and quantitative methods
  6. CRM Development & Implementation – Through a robust understanding of the needs of Sales & Marketing functions and development of deployment techniques structured on ease of adoption by Sales & Marketing functions

We would welcome an opportunity to share real examples of our work and how we have enabled the above. We would like to explore if our passion can support your business in any way.

Please get in touch on info@asbicon.com to start a conversation.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon-Unilever

Unilever appoints Asbicon as its Capability Development Partner

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We are pleased to share that Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) has been appointed as a strategic partner for developing and delivering Capability Development programs to the Unilever Commercial Sales function in selected geographies. Asbicon Learning was selected for being a sector focused provider with a deep understanding of the challenges and capabilities required in Consumer Goods & Services Industry.

Asbicon Learning focuses on Sales and Marketing Capability Development and is proud to have been a partner with many organisations around the world. Asbicon Learning courses are based on the structured and progressive methodology of “GAIN and WIN™” which has been specifically developed for the Consumer Goods & Services sector. It is based on the foundation of practical challenges faced in the Consumer Goods sector and the capabilities required. Asbicon Learning delivers these courses through a combination of virtual and physical training sessions across the world. Clients have high flexibility of choosing Single person – Single learning capsule training through to a full calendar of training for hundreds of employees. Asbicon Learning can also develop and deliver customised training programs.

Some of Asbicon Learning’s interactive virtual (e-learning) courses can also be bought and activated directly from asbiverse.com/learning

To find out more, please get in touch with Rachel Osbourne, Global Head of Asbicon Learning at rachel.osbourne@asbicon.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Panasonic appoints Asbicon Group to support New Product Launch

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Panasonic has appointed Asbicon Group to help deliver a New Product Launch for one of its Beauty categories through multiple agencies within Asbicon Group. Asbicon Research (asbiverse.com/intent-focused-research) will undertake Shopper and Consumer research in order to define the right proposition at Point of Purchase. This will be further leveraged by Asbicon Dezign Services (www.asbiverse.com/studio), the creative and design arm of the Asbicon Group who will be responsible for developing the right creative and packaging solutions for the beauty proposition.

This is another example of how Asbicon Group provides a One Stop Solution for Consumer Goods and Services organisations for Sales and Marketing support.

We look forward to delivering strong wins for the new product in the marketplace.

To find out more about Asbicon and its Consumer Goods and Services centric work, please visit www.asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon’s Founder Ankur Shiv Bhandari inducted into the Worshipful Company of Marketors

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Asbicon Group (www.asbicon.com) feels privileged to share that their Founder and CEO Mr. Ankur Shiv Bhandari (www.ankurshivbhandari.com) has been inducted into the Workshipful Company of Marketors at a glistening ceremony held in the Mansion House, City of London. The Company’s chosen membership is selected from senior marketing practitioners and marketing services experts, together with recognised marketing academics. The Marketors promote Marketing as a force for economic and public benefit, encouraging excellence in marketing education and marketing in practice.

This is in sync with Ankur and Asbicon’s vision of providing Sales and Marketing support to individuals and organisations.

To know more about Ankur, please visit www.ankurshivbhandari.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

 

Asbicon signs another packaging optimisation project with a Consumer Electronics global giant in Europe

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Asbicon Dezign Services (www.asbiverse.com/studio), the creative arm of Asbicon Group (www.asbicon.com) in partnership with Asbicon Research (asbiverse.com/intent-focused-research), the research division of Asbicon initiates pack redesign for the Hair Care Category of a Consumer Electronics European multinational.

This builds on the huge success of a similar project delivered by Asbicon for another client which was focused on pack optimisation with an objective to Win with Shoppers @ Point of Purchase. Asbicon’s methodology of using a combination of research and design to deliver a winning pack had worked well.

Similarly in this project, qualitative and quantitative research will be used to generate actionable insights from shopper’s and consumer’s perspective which will feed into dynamic creation of effective packaging that will be continuously tested to arrive at the winning pack.

We look forward to seeing the new packs on shelves soon.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon supports Annual Sales Capability development roadmap for a Global Automotive Lubricants company

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Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) designs and executes capability development programs for the Salesforce across all levels of a Global Automtotive Lubricants company.

Asbicon Learning developed and delivered more than 36 programs as part of this engagement, which were customised to suit varied target audiences of the client, across the year. From a competitive pitching process, Asbicon was chosen as a preferred provider with the key advantage being Asbicon’s ability to provide a full package from content to design to tools & software development as required. The tools developed to support the training now form a part of the daily ways of working for the client.

The sessions were a huge success for the client as reflected by an average feedback score of approx. 97% by the delegates.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)