Asbicon signs and initiates an engagement on Development of Sales & Commercial Capabilities

Asbicon in partnership with Kantar Retail has signed an agreement with a UK headquartered Multinational Consumer Healthcare and Pharmaceuticals company for development of Sales and Commercial Capabilities of their Key Account Managers and Customer Marketing Teams for Modern Trade channel.

The capability development will focus on developing Commercial Selling & Structured Negotiation skills, defining PoP Vision and its role in influencing shopper intent. Asbicon will also develop a customized app to communicate the training content to the delegates in a consistent way. The app will serve as a ready reference material on phone and will further augment the training program with retention and application.