Asbicon Derek Botha

Asbicon appoints Derek Botha for its Africa operations

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Asbicon is proud to announce the appointment of Derek Botha as its representative for Africa. Derek will be instrumental in developing and delivering Asbicon offer to clients in Africa.

Derek is a veteran of the Consumer Goods industry with over 25 years experience in senior Sales & General Management positions across various Consumer Goods companies and consultancies such as Gillette, Unilever, Reckitt & Colman, Glendinning, Kantar Retail, etc. Derek comes with a wealth of experience that includes leading Sales & Commercial capability development programs for Consumer Goods organisations (both multinational & local) across Africa.

Derek will play a key role in ensuring the Sales & Marketing support needs of Consumer Goods & Services clients across Africa are met through Asbicon’s services.

Asbicon Group is delighted to welcome Derek to its family.

Derek will be based in Johannesburg, South Africa and can be contacted on derek.botha@asbicon.com

Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT solutions providing Retail & Distribution effectiveness to its clients.

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Asbicon’s “GAIN and WIN” makes it simple to Win in Sales & with Shoppers

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In our quest to enable the success and ambitions of Consumer Goods professionals and organisations, Asbicon teams put a lot of thought and effort to create a simple and structured methodology – GAIN and WIN.

GAIN and WIN is based on four key pillars:

  1. G – Get New Customers
  2. A – Augment Customer Spend
  3. I – Increase Frequency of Purchase
  4. N – Nurture & Grow Profits

This allows organisations and individuals to build capabilities and provide business solutions as the market needs and complexities evolve. It also allows an organisation to enable its Sales & Shopper Marketing teams with required levels of capabilities based on seniority and roles that they are responsible for. For e.g. Entry level & Junior Sales people can benefit by being proficient in all the capsules of G pillar, while the Senior Sales & Shopper Marketing professionals can drive further value from the capsules of A & I pillars. The N pillar further provides support to the Senior Management.

Asbicon has a lot of further content structured on the GAIN and WIN methodology which can be mapped to individual business needs. To see the GAIN and WIN methodology in detail and to find out how Asbicon can help drive further value through your Sales & Shopper Marketing functions, please visit www.asbicon.com or write to us on info@asbicon.com. We would love to take you through the methodology in detail and explore how it can help you.

Regards

Team Asbicon

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory®, Capability Development, Data services , Dezign services & IT solutions providing Retail & Distribution effectiveness to its clients)

 

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Passion in Sales- What are the boundaries?

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For the past many years, there is a daily ritual I have. Watching a movie or a series episode everyday. I devote 1 to 2 hours almost daily towards this and feels quite therapeutic, relaxing and interestingly enough provides me with some good insights. After all, the cinematographic worlds many times are a reflection of our real worlds. There are certain clips which inspire,motivate or even force you to think about applications in real life. I will be sharing some of those in days to come but this particular one from a movie I recently watched was hilarious and thought provoking at the same time. How much passion in Sales is Good? Are there or should there be any boundaries? What do you think?

Win-with-customers

Asbicon conceptualises and executes “Win with Customer” Distributor Conference for the Middle Eastern and African partners of a Consumer Goods major

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Asbicon was tasked with developing and delivering a Distributor Conference based on identifying synergies between the distributor markets and the business teams of the client and to help facilitate multi functional relationship development within teams across geographies.

Asbicon supported the client’s objective through conceptualising the overall theme of the conference linking it with celebrating success, adopting innovation and winning with customers in respective markets. This was brought to life in Durban, South Africa by Asbicon teams through engagement content delivered using packs, supporting collaterals (audio/visuals), toolkits etc. thereby supporting the client successfully execute the conference with its distributors partners.

Verbatim from the client “You helped us exceed not only our distributors’ expectations but our own as well.”

We look forward to supporting the client in more successful events across other geographies as well.

Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory®, Capability Development, Data Services, Dezign Services & IT solutions providing Retail & Distribution effectiveness to its clients.