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What are the right KPIs to focus on and how many? How do I read my Value Chain?

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Invitation to Join Asbicon’s Complimentary Webinar

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4-Steps to Acquire & Retain Customers or Product Listings

Dedicated to Consumer Goods Businesses and Professionals and their journey towards enabling their ambitions.

Earlier in the year, Asbicon launched its proprietary and trademarked methodology “GAIN and WIN” focused on helping deliver the growth aspirations of organisations and individuals in the Consumer Goods and Services sector through Winning in Sales and with Shoppers. The methodology streamlines and structures the efforts to acquire & retain customers or product listings.

We are now ready to further bring this to life with some live examples and success stories in our upcoming complimentary webinar. We will also be sharing some industry leading tools specially designed for Consumer Goods and Services professionals in this webinar. You might be in for some exciting surprises if you join us on the day. We are saving those exclusively for our Webinar attendees.

We would love it if you could join us at our webinar on Wednesday, 12th July 2017 at 13:00hrs (UK Time) where Asbicon Group’s Managing Director, Ankur Shiv Bhandari and the Global Head of Asbicon Learning, Rachel Osbourne will be sharing their thoughts on this unique and industry-leading approach to support growth in the Consumer Goods and Services sector.

Please click on “Register Now” to register for the Complimentary Webinar.

We look forward to seeing you at our Webinar but please do not hesitate to get in touch if you have any questions in the meantime. You can reach us on info@asbicon.com. You can also find more information on our website www.asbicon.com.

(Asbicon is a Consumer Goods & Services specialist firm focused on “Delivering Growth Aspirations” of Aspiring Brands. Asbicon enables this through its 5 verticals of Capability Development, Dezign services, Assisted Advisory®, Research & Data services providing Retail & Distribution effectiveness to its clients)

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Asbicon’s “GAIN and WIN” framework granted TradeMark in Europe

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We are pleased to share that Asbicon’s proprietary framework “GAIN and WIN” to support structured and progressive Growth for Consumer Goods and Services organisations has now also been granted a TradeMark in Europe.

One stop provision for Insight to Execution Growth solutions

One stop provision for Insight to Execution Growth solutions

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One stop provision for Insight to Execution Growth solutions

Asbicon is proud to have been a partner of choice for Consumer Goods and Services clients in more than 50 countries supporting Growth through Insight all the way to Execution. Unlike other agencies which support bits and pieces of the requirements, Asbicon meets most of the client needs through in house capability & infrastructure on its five verticals of Research, Assisted Advisory®, Capability Development, Data Services & Dezign Services.

Whether it is Quantitative or Qualitative Research you need to undertake or you are just looking for trends, maybe you need a structured guidance on Route to Market options, maybe it is a strategy on winning with Shoppers that you are looking for support on or potentially capability development of your sales force, maybe insight through data is your current need or you need to develop campaign designs for an in store execution, Asbicon can support you on all such requirements and with most Asbiconians being Consumer Goods & Services veterans can help provide that sector specific flavour as well.

Having an in house end to end solution enabled through efficient cost bases in India and a strong physical presence with Subject Matter experts in Europe, Middle East, Americas & India allows Asbicon to provide Growth Solutions to Aspiring Brands in a flexible and affordable way. This eco system also enables Asbicon’s clients to focus not only on domestic markets but also supports expansion/effectiveness in International markets. Asbicon prides itself on its nimbleness and ability to respond to client requests extremely quickly.

Success of our clients is our passion and we are guided not limited by Project briefs.

For more information on how we have enabled Growth for our clients and more details on our offer, please visit www.asbicon.com. you can also reach us on info@asbicon.com

One stop provision for Insight to Execution Growth solutions

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Asbicon is proud to secure a mandate from the leading Pharmacy-led Health and Beauty retailer in the UK to help define Category Growth road map for a multi-million pound key category

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Asbicon has initiated a project to drive shopper focused growth for a key multi-million pound category in the UK with the leading Pharmacy-led Health and Beauty retailer. This project will be led by the “Assisted Advisory®” team of Asbicon supported by Asbicon’s “Research” and “Dezign Services” verticals. The project will involve use of shopper focused Category Management principles, primary research techniques including Focus Groups and the use of technology such as Eye Tracking, Virtual Reality, etc.

Asbicon’s structure of having the five verticals of Assisted Advisory®, Research, Capability Development, Data Services & Dezign Services in-house ensures seamless support to our Consumer Goods & Retail clients on their projects. For more information on Asbicon’s services for the Consumer Goods & Retail Sector, please visit – www.asbicon.com

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Asbicon‘s Research & Advisory team hosted a co-creation week at Asbicon’s UK offices with the world’s leading Personal Care and Consumer Electronics European Multinational

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Asbicon’s Research & Advisory team hosted a co-creation week with the client at Asbicon’s UK offices for a project underway on winning at the Point of Purchase.

The objective of the sessions was to define/ refine the key elements of new packaging to enable clear brand positioning and concept statement. In addition to running focus groups streamed globally, Asbicon also conceptualized a dummy store of a leading UK retailer to conduct ‘Eye Tracking’ on the shelf. Real time insights were shared with the client to evaluate the current packaging vis–à–vis the preferred packaging option in the category/ cross categories.

Asbicon looks forward to initiate the second phase of the project that would involve conducting quantitative research to gauge brand fitment and further augment the qualitative insights of the proposed packaging options.