We are proud and pleased to share that the feedback received from Unilever after the first round of training sessions has been exceptional. In one of the sessions, a record has been created where Asbicon Learning has received 5/5 for facilitation. The average feedback is over 96% across all sessions.
This is testament to the hardwork of both our content and delivery teams who add value by bringing customised experiences based on their Consumer Goods & Services focus and years of experience in this sector for the benefit of our clients. In addition, the fact that the Asbicon Learning training programs are supported through technology and tools built-in house makes a big difference to our client’s learning experiences and ability to apply them practically in their day-to-day jobs.
To find out more about Asbicon Learning’s Capability Development solutions for the Consumer Goods & Services sector, please visit asbiverse.com/learning
(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)
https://asbiverse.com/wp-content/uploads/2018/11/image-1-2.jpg300600Team Asbiversehttps://asbiverse.com/wp-content/uploads/2022/02/Asbiverse.pngTeam Asbiverse2018-11-02 12:07:052021-12-20 10:50:44Asbicon Learning’s Training for Unilever gets Exceptional Feedback
Asbicon IT Solutions in partnership with Asbicon Studio (www.asbiconstudio.com), the creative arm of Asbicon Group (www.asbicon.com) signs a project to coneptualise, design and develop Augmented reality mobile app for a Consumer Goods client. The app will be developed in multiple languages including English, Arabic and Spanish to serve Middle Eastern, European and North American & Latin American markets. This builds on successful development and deployment of Augmented Reality solutions for Consumer Goods clients by Asbicon.
(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)
https://asbiverse.com/wp-content/uploads/2021/12/Asbicon-Default-Image.jpg300600Team Asbiversehttps://asbiverse.com/wp-content/uploads/2022/02/Asbiverse.pngTeam Asbiverse2018-06-28 09:56:272024-10-22 12:24:37Augmented Reality @ Point of Purchase for a Consumer Goods major in multiple languages to be developed by Asbicon
Asbicon is proud to announce the appointment of Derek Botha as its representative for Africa. Derek will be instrumental in developing and delivering Asbicon offer to clients in Africa.
Derek is a veteran of the Consumer Goods industry with over 25 years experience in senior Sales & General Management positions across various Consumer Goods companies and consultancies such as Gillette, Unilever, Reckitt & Colman, Glendinning, Kantar Retail, etc. Derek comes with a wealth of experience that includes leading Sales & Commercial capability development programs for Consumer Goods organisations (both multinational & local) across Africa.
Derek will play a key role in ensuring the Sales & Marketing support needs of Consumer Goods & Services clients across Africa are met through Asbicon’s services.
Asbicon Group is delighted to welcome Derek to its family.
Derek will be based in Johannesburg, South Africa and can be contacted on derek.botha@asbicon.com
Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT solutions providing Retail & Distribution effectiveness to its clients.
https://asbiverse.com/wp-content/uploads/2017/11/Derek-Botha.png330266Team Asbiversehttps://asbiverse.com/wp-content/uploads/2022/02/Asbiverse.pngTeam Asbiverse2017-11-29 06:34:122019-07-31 05:45:35Asbicon appoints Derek Botha for its Africa operations
In our quest to enable the success and ambitions of Consumer Goods professionals and organisations, Asbicon teams put a lot of thought and effort to create a simple and structured methodology – GAIN and WIN.
GAIN and WIN is based on four key pillars:
G – Get New Customers
A – Augment Customer Spend
I – Increase Frequency of Purchase
N – Nurture & Grow Profits
This allows organisations and individuals to build capabilities and provide business solutions as the market needs and complexities evolve. It also allows an organisation to enable its Sales & Shopper Marketing teams with required levels of capabilities based on seniority and roles that they are responsible for. For e.g. Entry level & Junior Sales people can benefit by being proficient in all the capsules of G pillar, while the Senior Sales & Shopper Marketing professionals can drive further value from the capsules of A & I pillars. The N pillar further provides support to the Senior Management.
Asbicon has a lot of further content structured on the GAIN and WIN methodology which can be mapped to individual business needs. To see the GAIN and WIN methodology in detail and to find out how Asbicon can help drive further value through your Sales & Shopper Marketing functions, please visit www.asbicon.com or write to us on info@asbicon.com. We would love to take you through the methodology in detail and explore how it can help you.
Regards
Team Asbicon
(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory®, Capability Development, Data services , Dezign services & IT solutions providing Retail & Distribution effectiveness to its clients)
https://asbiverse.com/wp-content/uploads/2017/11/Gain-and-Win-by-Asbicon.jpeg7201280Team Asbiversehttps://asbiverse.com/wp-content/uploads/2022/02/Asbiverse.pngTeam Asbiverse2017-11-16 09:59:312019-07-31 05:56:22Asbicon’s “GAIN and WIN” makes it simple to Win in Sales & with Shoppers
Asbicon was tasked with developing and delivering a Distributor Conference based on identifying synergies between the distributor markets and the business teams of the client and to help facilitate multi functional relationship development within teams across geographies.
Asbicon supported the client’s objective through conceptualising the overall theme of the conference linking it with celebrating success, adopting innovation and winning with customers in respective markets. This was brought to life in Durban, South Africaby Asbicon teams through engagement content delivered using packs, supporting collaterals (audio/visuals), toolkits etc. thereby supporting the client successfully execute the conference with its distributors partners.
Verbatim from the client “You helped us exceed not only our distributors’ expectations but our own as well.”
We look forward to supporting the client in more successful events across other geographies as well.
Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory®, Capability Development, Data Services, Dezign Services & IT solutions providing Retail & Distribution effectiveness to its clients.
https://asbiverse.com/wp-content/uploads/2017/11/Win-with-customers.jpg300600Team Asbiversehttps://asbiverse.com/wp-content/uploads/2022/02/Asbiverse.pngTeam Asbiverse2017-11-06 12:58:252021-11-11 07:19:32Asbicon conceptualises and executes “Win with Customer” Distributor Conference for the Middle Eastern and African partners of a Consumer Goods major
As part of the ongoing association between Asbicon and University of London, Asbicon MD, Mr. Ankur Shiv Bhandari shared his insights on “Gaining and Retaining Customers for Profit” at SOAS, University of London on 11th Oct 2017. The session witnessed participation from Under Graduate, Post Graduate and PhD students.
We would like to thank Dr. Ibrahim Abosag, Associate Professor, SOAS, for inviting us to conduct this session.
(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory®, Capability Development, Data Services, Dezign Services & IT Solutions providing Retail & Distribution effectiveness to its clients)
https://asbiverse.com/wp-content/uploads/2017/10/london-university.jpg310600Team Asbiversehttps://asbiverse.com/wp-content/uploads/2022/02/Asbiverse.pngTeam Asbiverse2017-10-26 12:54:402022-03-02 06:48:42Ankur Shiv Bhandari shared his insights on “Gaining and Retaining Customers for Profit” at SOAS, University of London
Ankur Shiv Bhandari, Managing Director, Asbicon Group shares his views on ‘IoT (Internet of Things) Market in India’ for India Retail Report 2017-18, which was released at India Retail Forum.
The category is undergoing a radical increase currently globally and is also expected to impact the Indian market heavily in the times to come. The number of units under Internet of Things (IoT) in India, is expected to grow exponentially to 1.9 billion units by 2020 or about $9 billion, says a report. A rapidly growing hub for IoT solutions development, the country’s IoT market size in this area is expected to increase about 7 times—from $1.3 billion last year to $9 billion by 2020…
(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory®, Capability Development, Data Services, Dezign Services & IT Solutions providing Retail & Distribution effectiveness to its clients)
https://asbiverse.com/wp-content/uploads/2017/10/Internet-Of-things.jpg310600Team Asbiversehttps://asbiverse.com/wp-content/uploads/2022/02/Asbiverse.pngTeam Asbiverse2017-10-10 11:05:112022-01-25 06:16:32Ankur Shiv Bhandari, MD, Asbicon Group shares his views on ‘IoT (Internet of Things) Market in India’ for India Retail Report
We are delighted to announce that several of Asbicon’s Training modules for Consumer Goods professionals are now available as e-Learning capsules through Asbicon’s Learning Management System. Each of our e-Learning capsules is completely self-led yet highly engaging through our interactive activities and role-plays. You will be taken through the training by consumer goods experts who will use real-life examples based on their own experiences.
We are pleased to share that the following 5 learning capsules are now available to purchase online:
G1 – Channel, Customer and Consumer Landscape Mapping
G2 – Understanding the Customer, Shopper and Consumer
G3 – Structured Selling Framework
G4 – Basic Negotiation
G5 – Basic Distributor Management
Launch Offer on G1 – Free Trial!
G1 – Channel, Customer and Consumer Landscape Mapping normally costs £99.00 but we have a fabulous Launch Offer whereby the first 100 registrations for this course will receive it at no charge whatsoever. This Offer is only available until Thursday 19th October 2017 for the first 100 registrants (whichever comes first). Click Here to redeem the offer at no charge to you.
In this post we would like to focus a little on our first training capsule within the G Module:
G1 – Channel, Customer and Consumer Landscape Mapping
Who is this Course for?
First/ Entry Level Sales Executives who are new to either your company or new to a sales role.
Learning Capsule Highlights
This learning capsule is designed to help you build a targeted sales territory plan for every customer segment using proven practices and industry insights. It will also help you build important customer relationships, and gain insights to develop and grow potential accounts. Key elements include:
Understanding the definition and differences between Channel, Customer and Consumer.
Understanding the various trade channels and customers by different segments.
Importance of your business to these channels and customers.
How to create a journey plan.
As you will be one of our very first training delegates and clearly experienced in your field, if possible we would very much appreciate your feedback on the training so that we can continue to improve our e-Learning program.
Whilst it could be possible that this capsule may not be directly relevant to you in your current role it may well be of use to your junior sales teams. In addition it could well give you a flavour of the type of training we offer so we would love your feedback ahead of potentially rolling it out within your wider organisation. Furthermore you may also find that there are other capsules within our GAIN framework that may suit your own individual requirements.
Finally, please feel free to share this offer with any colleagues leading the Learning & Development function within your company.
If you would like to see a flavour of how the e-Learning module works please see the short video below.
Don’t forget to Test Drive the training on us at absolutely no cost to you – Click Here
We really hope that you enjoy the training and we would love to know what you think of it by sending an email to rachel.osbourne@asbicon.com
Look forward to hearing from you.
Regards,
Team Asbicon Learning
(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory®, Capability Development, Data services, Dezign Services & IT solutions providing Retail & Distribution effectiveness to its clients)
https://asbiverse.com/wp-content/uploads/2017/10/image-.jpg258500Team Asbiversehttps://asbiverse.com/wp-content/uploads/2022/02/Asbiverse.pngTeam Asbiverse2017-10-06 15:00:252022-01-25 12:06:32Asbicon launches E-Learning for Consumer Goods-Test Drive it on us!
Asbicon is proud to celebrate its 8th Anniversary. On this occasion, we would like to thank our clients, partners and fellow Asbiconians around the world who have been the pillars of our Success and Growth in this journey. Asbicon takes pride in being a preferred partner across 50+ countries for Domestic and International (Fortune 500) clients. With geographical presence in multiple countries and Asbiconians supporting client projects globally, we are humbled by the support from our clients & partners and hope to continue serving them and building further relationships.
For more information on Asbicon and its 6 verticals supporting Consumer Goods & Services sector, please visit www.asbicon.com
(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory®, Capability Development, Data services, Dezign Services & IT solutions providing Retail & Distribution effectiveness to its clients)
With an aim to provide a ‘Better user experience’ to their consumers, the client is set to launch a ‘Voice Activated’ and ‘Digitally Connected Audio device’ in the premium space. In this regard, the client has partnered with Asbicon to identify the right niche for its proposition and successfully position it amongst the shoppers and consumers in Europe.
To meet the client’s objective, Asbicon has initiated research including focus groups with the potential shoppers & consumers to understand/ validate the triggers and barriers for the connected proposition growth at the channel, shopper and consumer level.
This particular project involves multiple verticals at Asbicon including Research, Design, Analytics & Assisted Advisory®. We look forward to exciting findings and implementation in this evolving category.
(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory®, Capability Development, Data services, Dezign Services & IT solutions providing Retail & Distribution effectiveness to its clients)
https://asbiverse.com/wp-content/uploads/2017/09/Panasonic-News.jpg300700Team Asbiversehttps://asbiverse.com/wp-content/uploads/2022/02/Asbiverse.pngTeam Asbiverse2017-09-06 07:25:272019-07-31 07:17:13Asbicon supports positioning of “Voice Activated & Digitally Connected Audio” proposition to Win with Shoppers for a Consumer Electronics Global giant in Europe
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