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Asbicon Offer CG Focus

Asbicon – Jack of One, Master of One -> Consumer Goods & Services

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Asbicon is proud of our heritage as a fully integrated agency providing end to end Sales & Marketing support to Consumer Goods & Services organisations through our following six verticals:

1.     Creative and Design Support (www.asbiverse.com/studio)

2.     Capability Development – CPD certified (asbiverse.com/learning)

3.     Category and Portfolio Analytics

4.     Research-Qualitative and Quantitative. (asbiverse.com/intent-focused-research)

5.     Assisted Advisory® (Sales and Shopper Marketing Operational Consultancy)

6.     IT Solutions (CRM Support and immersive technologies such as AR and VR)

Our objective is to enhance the effectiveness of Sales and Marketing functions in Consumer Goods and Services organisations through operational support utilising our experience of more than 20 years and across more than 50 countries in this sector. We are proud to count organisations such as Unilever, Panasonic, GSK, Philips, Kellogg’s, Boots, Veedol etc. amongst our happy clients.

With our headquarters in Berkshire, UK and presence in Dubai, Canada, India, South Africa, Sri Lanka and other geographies we try to support our client needs locally as well as internationally.

Our key strength is to be able to support our clients through the depth and breadth of our services, which are largely in-house.

If you are with a Consumer Goods or Services organisations looking to make a difference in:

  1. Shopper Marketing – Through Design or Category Thinking
  2. Consumer Marketing – Through Ads, Storytelling or Creative flow
  3. Sales – Through better capability and business development techniques
  4. Analytics – Through capturing, structuring and analysing of relevant data
  5. Insight & Research – Through converting data into actionable insight using qualitative and quantitative methods
  6. CRM Development & Implementation – Through a robust understanding of the needs of Sales & Marketing functions and development of deployment techniques structured on ease of adoption by Sales & Marketing functions

We would welcome an opportunity to share real examples of our work and how we have enabled the above. We would like to explore if our passion can support your business in any way.

Please get in touch on info@asbicon.com to start a conversation.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Asbicon-Unilever

Unilever appoints Asbicon as its Capability Development Partner

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We are pleased to share that Asbicon Learning (asbiverse.com/learning), the capability development arm of Asbicon Group (www.asbicon.com) has been appointed as a strategic partner for developing and delivering Capability Development programs to the Unilever Commercial Sales function in selected geographies. Asbicon Learning was selected for being a sector focused provider with a deep understanding of the challenges and capabilities required in Consumer Goods & Services Industry.

Asbicon Learning focuses on Sales and Marketing Capability Development and is proud to have been a partner with many organisations around the world. Asbicon Learning courses are based on the structured and progressive methodology of “GAIN and WIN™” which has been specifically developed for the Consumer Goods & Services sector. It is based on the foundation of practical challenges faced in the Consumer Goods sector and the capabilities required. Asbicon Learning delivers these courses through a combination of virtual and physical training sessions across the world. Clients have high flexibility of choosing Single person – Single learning capsule training through to a full calendar of training for hundreds of employees. Asbicon Learning can also develop and deliver customised training programs.

Some of Asbicon Learning’s interactive virtual (e-learning) courses can also be bought and activated directly from asbiverse.com/learning

To find out more, please get in touch with Rachel Osbourne, Global Head of Asbicon Learning at rachel.osbourne@asbicon.com

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

Panasonic appoints Asbicon Group to support New Product Launch

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Panasonic has appointed Asbicon Group to help deliver a New Product Launch for one of its Beauty categories through multiple agencies within Asbicon Group. Asbicon Research (asbiverse.com/intent-focused-research) will undertake Shopper and Consumer research in order to define the right proposition at Point of Purchase. This will be further leveraged by Asbicon Dezign Services (www.asbiverse.com/studio), the creative and design arm of the Asbicon Group who will be responsible for developing the right creative and packaging solutions for the beauty proposition.

This is another example of how Asbicon Group provides a One Stop Solution for Consumer Goods and Services organisations for Sales and Marketing support.

We look forward to delivering strong wins for the new product in the marketplace.

To find out more about Asbicon and its Consumer Goods and Services centric work, please visit www.asbicon.com.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory® & IT Solutions providing Retail & Distribution effectiveness to its clients.)

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Asbicon’s “GAIN and WIN” makes it simple to Win in Sales & with Shoppers

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In our quest to enable the success and ambitions of Consumer Goods professionals and organisations, Asbicon teams put a lot of thought and effort to create a simple and structured methodology – GAIN and WIN.

GAIN and WIN is based on four key pillars:

  1. G – Get New Customers
  2. A – Augment Customer Spend
  3. I – Increase Frequency of Purchase
  4. N – Nurture & Grow Profits

This allows organisations and individuals to build capabilities and provide business solutions as the market needs and complexities evolve. It also allows an organisation to enable its Sales & Shopper Marketing teams with required levels of capabilities based on seniority and roles that they are responsible for. For e.g. Entry level & Junior Sales people can benefit by being proficient in all the capsules of G pillar, while the Senior Sales & Shopper Marketing professionals can drive further value from the capsules of A & I pillars. The N pillar further provides support to the Senior Management.

Asbicon has a lot of further content structured on the GAIN and WIN methodology which can be mapped to individual business needs. To see the GAIN and WIN methodology in detail and to find out how Asbicon can help drive further value through your Sales & Shopper Marketing functions, please visit www.asbicon.com or write to us on info@asbicon.com. We would love to take you through the methodology in detail and explore how it can help you.

Regards

Team Asbicon

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory®, Capability Development, Data services , Dezign services & IT solutions providing Retail & Distribution effectiveness to its clients)

 

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Asbicon e-Learning: World Class Training for Consumer Goods Specialists – A Sneak Preview

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Asbicon Learning is pleased to share the imminent launch of its e-Learning training programs. These World Class programs are specially designed for the Consumer Goods and Services sector based on Asbicon’s trademarked methodology “GAIN and WIN”. All of Asbicon Learning’s training programs are designed to help Consumer Goods and Services organisations and individuals Win in Sales and with Shoppers.

Please look out for the official launch communication coming soon… In the meantime, we thought you might enjoy a sneak preview of our industry leading programs as shared in the video above. We believe there is nothing like it available currently, if you feel otherwise we would love to hear from you to make these even better.

To keep up to date with communications from Asbicon Learning and to be the first to know of interesting developments and our launch, please subscribe to our Discussions/ Blog. If you are a Sales Manager and / or an HR Manager, please get in touch to see how we can support the development of your Sales Capability and Shopper Marketing Capability. You can write to us on info@asbiconlearning.com

(Asbicon Learning is a part of the Asbicon Group (www.asbicon.com). Asbicon is a Consumer Goods & Services specialist firm focused on “Delivering Growth Aspirations” of Aspiring Brands. Asbicon enables this through its 5 verticals of Capability Development, Design services, Assisted Advisory®, Research & Data services providing Retail & Distribution effectiveness to its clients)

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One Stop Solution for Winning in Sales and with Shoppers

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Are you looking for Growth and Efficiency Solutions for your brand in the areas of Winning in Sales and with Shoppers? We might be able to help.

Asbicon meets the needs of Management of Aspiring brands who are looking for Growth Solutions and dissatisfied with Multiple Single Service Agencies with generic sector focus.

Asbicon is an Advisory and Creative Agency specialising in the Consumer Goods and Services Sector that enables Retail & Distribution effectiveness.

Asbicon does this through 5 key verticals of:
1. Capability Development (Asbicon Learning through GAIN and WIN)
2. Shopper focused Design services (Asbicon Dezign Services)
3. Assisted Advisory®
4. Asbicon Research (Shopper focused)
5. Asbicon Analytics

Our domain focus has given us the opportunity to support organizations in more than 50 countries.

A recent case study is of a Consumer Goods Brand that Asbicon has supported through all of its 5 verticals to help strengthen its proposition in existing markets and also to help launch in new markets. As part of having supported a multi million pounds growth for the brand in Middle East, Africa, Europe, North and Latin America. Asbicon is now the retained partner for the brand across all these geographies. Some of the areas that Asbicon is supporting the brand on a regular basis are:

  1. Research into new markets and potential (Asbicon Research)
  2. Creation and/ or Validation of the Route to Market strategy (Asbicon Advisory)
  3. Distributor identification and or assessments as required (Asbicon Advisory)
  4. Development of Brand Proposition (Asbicon Advisory and Asbicon Dezign Services)
  5. Designing of brand packs and labels in line with offer proposition and brand guidelines (Asbicon Dezign Services)
  6. Development and Management of Internal and market facing websites (Asbicon Dezign Services)
  7. Development and Management of Technology solutions to support business operations and growth such as barcode solutions, mobile based loyalty applications, augmented reality applications for brand communication etc. (Asbicon Advisory and Asbicon Dezign Services)
  8. Analytics of Market performance dynamically structured to support delivery of insights based on data available (Asbicon Analytics)
  9. Capability Development of Sales and Shopper teams through development and management of e-learning solutions and traditional training solutions (Asbicon Learning)

For a no obligation discussion on how Asbicon can also support you in “Delivering your Growth Aspirations” for your brands, please get in touch on info@asbicon.com.