With an aim to provide a ‘Better user experience’ to their consumers, the client is set to launch a ‘Voice Activated’ and ‘Digitally Connected Audio device’ in the premium space. In this regard, the client has partnered with Asbicon to identify the right niche for its proposition and successfully position it amongst the shoppers and consumers in Europe.

To meet the client’s objective, Asbicon has initiated research including focus groups with the potential shoppers & consumers to understand/ validate the triggers and barriers for the connected proposition growth at the channel, shopper and consumer level.

This particular project involves multiple verticals at Asbicon including Research, Design, Analytics & Assisted Advisory®. We look forward to exciting findings and implementation in this evolving category.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory®, Capability Development, Data services, Dezign Services & IT solutions providing Retail & Distribution effectiveness to its clients)