Insights
Strong Focus Leads to Morrisons Strong Results
Morrisons have just declared their preliminary results which appear relatively strong. These strong results of Morrisons are underpinned by the fact that it had the right balance of focus on consumers, shoppers, on ensuring the sustenance of category values and focus on employee welfare. Provision of more premium ranges and a higher focus on quality further […]
Asbicon congratulates Aditya Bhardwaj on his 5th Asbiversary
Asbicon heartily congratulates Aditya Bhardwaj on his 5th Asbiversary (Years with Asbicon). Aditya is an Operations Director with Asbicon based in Chandigarh, India. Aditya’s experience and expertise in need assessment, resource allocation, and project management have been instrumental in taking the company to great heights. We wish him all the best for many more years […]
Asbicon Learning appoints Rachel Osbourne ex P&G Training lead as Global Head
Asbicon Learning, the capability development arm of the Asbicon Group(www.asbicon.com)has appointed Rachel Alexandra Osbourne (nee Dingwall) as its Global Head. Rachel comes with a wealth of experience that includes many years at Procter & Gamble where she worked across functions in Sales & Trade Marketing and also led the training for field sales in the […]
Asbicon’s design vertical Dezign Services launches Dezign Insta Packs for Consumer Goods and Services Sector with Transparent Pricing
Dezign Services, the Shopper Focused Design and creative agency specialising in the Consumer Goods and Services sector launches Dezign Insta Packs for its clients. Dezign services provides Shopper focused design solutions for Consumer Goods and Services sector by focusing on sector specific design needs at: Corporate Level Category Level Brand Level Pack Level Personal With […]
Why is Asbicon chosen by Consumer Goods and Services organisations as a Growth Partner?
Asbicon meets the needs of Management of Aspiring brands who are looking for Growth Solutions and dissatisfied with Multiple Single Service Agencies with generic sector focus. Asbicon is an Advisory and Creative Agency specialising in Consumer Goods and Services Sector that enables Retail & Distribution effectiveness. Asbicon does this through 5 key verticals of: Assisted […]
Asbicon’s “GAIN and WIN” framework granted TradeMark in Europe
We are pleased to share that Asbicon’s proprietary framework “GAIN and WIN” to support structured and progressive Growth for Consumer Goods and Services organisations has now also been granted a TradeMark in Europe.
Veedol launches digitally enabled B2B Loyalty Program powered by Asbicon in Saudi Arabia
Asbicon is proud to have powered the launch of first of it’s kind B2B loyalty program for Dealers, Mechanics & Puncture shops for Veedol in Saudi Arabia. The “First Choice” loyalty program was developed by Asbicon on a Turnkey basis.This included: Conceptualisation of the Loyalty Program – Led by the Assisted Advisory® vertical of Asbicon In […]
One stop provision for Insight to Execution Growth solutions
One stop provision for Insight to Execution Growth solutions Asbicon is proud to have been a partner of choice for Consumer Goods and Services clients in more than 50 countries supporting Growth through Insight all the way to Execution. Unlike other agencies which support bits and pieces of the requirements, Asbicon meets most of the client […]
Asbicon is proud to secure a mandate from the leading Pharmacy-led Health and Beauty retailer in the UK to help define Category Growth road map for a multi-million pound key category
Asbicon has initiated a project to drive shopper focused growth for a key multi-million pound category in the UK with the leading Pharmacy-led Health and Beauty retailer. This project will be led by the “Assisted Advisory®” team of Asbicon supported by Asbicon’s “Research” and “Dezign Services” verticals. The project will involve use of shopper focused […]
Asbicon‘s Research & Advisory team hosted a co-creation week at Asbicon’s UK offices with the world’s leading Personal Care and Consumer Electronics European Multinational
Asbicon’s Research & Advisory team hosted a co-creation week with the client at Asbicon’s UK offices for a project underway on winning at the Point of Purchase. The objective of the sessions was to define/ refine the key elements of new packaging to enable clear brand positioning and concept statement. In addition to running focus […]