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Asbicon supports positioning of “Voice Activated & Digitally Connected Audio” proposition to Win with Shoppers for a Consumer Electronics Global giant in Europe

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With an aim to provide a ‘Better user experience’ to their consumers, the client is set to launch a ‘Voice Activated’ and ‘Digitally Connected Audio device’ in the premium space. In this regard, the client has partnered with Asbicon to identify the right niche for its proposition and successfully position it amongst the shoppers and consumers in Europe.

To meet the client’s objective, Asbicon has initiated research including focus groups with the potential shoppers & consumers to understand/ validate the triggers and barriers for the connected proposition growth at the channel, shopper and consumer level.

This particular project involves multiple verticals at Asbicon including Research, Design, Analytics & Assisted Advisory®. We look forward to exciting findings and implementation in this evolving category.

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory®, Capability Development, Data services, Dezign Services & IT solutions providing Retail & Distribution effectiveness to its clients)

Struggling to acquire and retain customers or product listings in the Consumer Goods sector? - A simple 4-step solution

Thank You! Thank You! Thank You for an amazing response to the Webinar – Playback available

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You have surprised us!

Thank you for an amazing response to Asbicon’s live webinar on “4-Step Method to Acquire and Retain Customers and Product Listings“. On popular demand, we are making the webinar recording available as a Masterclass. This could be a good reference point for all who kindly attended the webinar and can also serve as a ready training reckoner for “Winning in Sales and with Shoppers” for people who might not have been able to attend. We are certain that you and your teams can save thousands and maybe more through this Masterclass  as this will help with a good understanding of the overall capabilities required in the Sales and Shopper Marketing space in a structured and progressive way. This will help you to identify and map the journey of Capability Development and immediate areas that require interventions in your workspace without maybe needing to spend on consultants to help you do that.  You can view the Masterclass on the link below:

(Asbicon is a Consumer Goods & Services specialist firm focused on “Delivering Growth Aspirations” of Aspiring Brands. Asbicon enables this through its 5 verticals of Capability Development, Dezign services, Assisted Advisory®, Research & Data services providing Retail & Distribution effectiveness to its clients)

Asbicon Webinar Promotional Visual

What are the right KPIs to focus on and how many? How do I read my Value Chain?

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We might be able to help

Invitation to Join Asbicon’s Complimentary Webinar

Please Register by Clicking on the Image below

4-Steps to Acquire & Retain Customers or Product Listings

Dedicated to Consumer Goods Businesses and Professionals and their journey towards enabling their ambitions.

Earlier in the year, Asbicon launched its proprietary and trademarked methodology “GAIN and WIN” focused on helping deliver the growth aspirations of organisations and individuals in the Consumer Goods and Services sector through Winning in Sales and with Shoppers. The methodology streamlines and structures the efforts to acquire & retain customers or product listings.

We are now ready to further bring this to life with some live examples and success stories in our upcoming complimentary webinar. We will also be sharing some industry leading tools specially designed for Consumer Goods and Services professionals in this webinar. You might be in for some exciting surprises if you join us on the day. We are saving those exclusively for our Webinar attendees.

We would love it if you could join us at our webinar on Wednesday, 12th July 2017 at 13:00hrs (UK Time) where Asbicon Group’s Managing Director, Ankur Shiv Bhandari and the Global Head of Asbicon Learning, Rachel Osbourne will be sharing their thoughts on this unique and industry-leading approach to support growth in the Consumer Goods and Services sector.

Please click on “Register Now” to register for the Complimentary Webinar.

We look forward to seeing you at our Webinar but please do not hesitate to get in touch if you have any questions in the meantime. You can reach us on info@asbicon.com. You can also find more information on our website www.asbicon.com.

(Asbicon is a Consumer Goods & Services specialist firm focused on “Delivering Growth Aspirations” of Aspiring Brands. Asbicon enables this through its 5 verticals of Capability Development, Dezign services, Assisted Advisory®, Research & Data services providing Retail & Distribution effectiveness to its clients)

One stop provision for Insight to Execution Growth solutions

One stop provision for Insight to Execution Growth solutions

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One stop provision for Insight to Execution Growth solutions

Asbicon is proud to have been a partner of choice for Consumer Goods and Services clients in more than 50 countries supporting Growth through Insight all the way to Execution. Unlike other agencies which support bits and pieces of the requirements, Asbicon meets most of the client needs through in house capability & infrastructure on its five verticals of Research, Assisted Advisory®, Capability Development, Data Services & Dezign Services.

Whether it is Quantitative or Qualitative Research you need to undertake or you are just looking for trends, maybe you need a structured guidance on Route to Market options, maybe it is a strategy on winning with Shoppers that you are looking for support on or potentially capability development of your sales force, maybe insight through data is your current need or you need to develop campaign designs for an in store execution, Asbicon can support you on all such requirements and with most Asbiconians being Consumer Goods & Services veterans can help provide that sector specific flavour as well.

Having an in house end to end solution enabled through efficient cost bases in India and a strong physical presence with Subject Matter experts in Europe, Middle East, Americas & India allows Asbicon to provide Growth Solutions to Aspiring Brands in a flexible and affordable way. This eco system also enables Asbicon’s clients to focus not only on domestic markets but also supports expansion/effectiveness in International markets. Asbicon prides itself on its nimbleness and ability to respond to client requests extremely quickly.

Success of our clients is our passion and we are guided not limited by Project briefs.

For more information on how we have enabled Growth for our clients and more details on our offer, please visit www.asbicon.com. you can also reach us on info@asbicon.com

One stop provision for Insight to Execution Growth solutions

Asbicon

Asbicon‘s Research & Advisory team hosted a co-creation week at Asbicon’s UK offices with the world’s leading Personal Care and Consumer Electronics European Multinational

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Asbicon’s Research & Advisory team hosted a co-creation week with the client at Asbicon’s UK offices for a project underway on winning at the Point of Purchase.

The objective of the sessions was to define/ refine the key elements of new packaging to enable clear brand positioning and concept statement. In addition to running focus groups streamed globally, Asbicon also conceptualized a dummy store of a leading UK retailer to conduct ‘Eye Tracking’ on the shelf. Real time insights were shared with the client to evaluate the current packaging vis–à–vis the preferred packaging option in the category/ cross categories.

Asbicon looks forward to initiate the second phase of the project that would involve conducting quantitative research to gauge brand fitment and further augment the qualitative insights of the proposed packaging options.

Asbicon

Asbicon is proud to be chosen as a preferred global strategic partner by one of the world’s fastest growing Automotive Lubricants organization

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Asbicon has been chosen as a preferred partner to support the client’s business growth and value optimization across Europe, Middle East, Africa & Americas through its five verticals of Research, Assisted Advisory®, Capability Development, Data Services & Dezign Services. The client confidence is built on the foundation of successful project deliveries in select geographies. We look forward to many more such successes with the client going forward.