We are pleased to share that Asbicon’s proprietary framework “GAIN and WIN” to support structured and progressive Growth for Consumer Goods and Services organisations has now also been granted a TradeMark in Europe.
Asbicon is proud to have powered the launch of first of it’s kind B2B loyalty program for Dealers, Mechanics & Puncture shops for Veedol in Saudi Arabia. The “First Choice” loyalty program was developed by Asbicon on a Turnkey basis.This included:
Please click on the below image for the Launch video:
The passion & dedication of Veedol’s Middle East & Global teams to make this a success was a huge contributing factor to an outstanding development and launch of the “First Choice” program. This is the first of its kind digitally enabled B2B loyalty program where Dealers, Mechanics & Puncture shop owners can earn loyalty points upon Veedol Product’s purchase and redeem them through the Mobile App itself for amazing rewards. The App also contains product information on most of Veedol’s Automotive lubricant products. It makes the experience seamless for the End User.
The conceptualisation, development, launch and support of Veedol’s “First Choice” Program is a classical example of how Asbicon provides “Growth Solutions for Aspiring Brands”. Asbicon enables this through its 5 verticals of Research, Assisted Advisory®, Capability Development, Data services & Dezign Services.
We wish Veedol many such successful launches in many markets.
Regards,
Team Asbicon
To know more about Asbicon’s offers please contact on info@asbicon.com or submit a query on www.asbicon.com
Asbicon is proud to have been a partner of choice for Consumer Goods and Services clients in more than 50 countries supporting Growth through Insight all the way to Execution. Unlike other agencies which support bits and pieces of the requirements, Asbicon meets most of the client needs through in house capability & infrastructure on its five verticals of Research, Assisted Advisory®, Capability Development, Data Services & Dezign Services.
Whether it is Quantitative or Qualitative Research you need to undertake or you are just looking for trends, maybe you need a structured guidance on Route to Market options, maybe it is a strategy on winning with Shoppers that you are looking for support on or potentially capability development of your sales force, maybe insight through data is your current need or you need to develop campaign designs for an in store execution, Asbicon can support you on all such requirements and with most Asbiconians being Consumer Goods & Services veterans can help provide that sector specific flavour as well.
Having an in house end to end solution enabled through efficient cost bases in India and a strong physical presence with Subject Matter experts in Europe, Middle East, Americas & India allows Asbicon to provide Growth Solutions to Aspiring Brands in a flexible and affordable way. This eco system also enables Asbicon’s clients to focus not only on domestic markets but also supports expansion/effectiveness in International markets. Asbicon prides itself on its nimbleness and ability to respond to client requests extremely quickly.
For more information on how we have enabled Growth for our clients and more details on our offer, please visit www.asbicon.com. you can also reach us on info@asbicon.com
Asbicon’s Research & Advisory team hosted a co-creation week with the client at Asbicon’s UK offices for a project underway on winning at the Point of Purchase.
The objective of the sessions was to define/ refine the key elements of new packaging to enable clear brand positioning and concept statement. In addition to running focus groups streamed globally, Asbicon also conceptualized a dummy store of a leading UK retailer to conduct ‘Eye Tracking’ on the shelf. Real time insights were shared with the client to evaluate the current packaging vis–à–vis the preferred packaging option in the category/ cross categories.
Asbicon looks forward to initiate the second phase of the project that would involve conducting quantitative research to gauge brand fitment and further augment the qualitative insights of the proposed packaging options.
Asbicon has been chosen as a preferred partner to support the client’s business growth and value optimization across Europe, Middle East, Africa & Americas through its five verticals of Research, Assisted Advisory®, Capability Development, Data Services & Dezign Services. The client confidence is built on the foundation of successful project deliveries in select geographies. We look forward to many more such successes with the client going forward.