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Struggling to acquire and retain customers or product listings in the Consumer Goods sector? - A simple 4-step solution

Struggling to acquire and retain customers or product listings in the Consumer Goods sector? – A simple 4-step solution

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Invitation to Join Asbicon’s Complimentary Webinar

4-Steps to Acquire & Retain Customers or Product Listings

 

Earlier in the year, Asbicon launched its proprietary and trademarked methodology “GAIN and WIN” focused on helping deliver the growth aspirations of organisations and individuals in the Consumer Goods and Services sector through Winning in Sales and with Shoppers. The methodology streamlines and structures the efforts to acquire & retain customers or product listings.

We are now ready to further bring this to life with some live examples and success stories in our upcoming complimentary webinar. We will also be sharing some industry leading tools specially designed for Consumer Goods and Services professionals in this webinar. You might be in for some exciting surprises if you join us on the day. We are saving those exclusively for our Webinar attendees.

We would love it if you could join us at our webinar on Wednesday, 12th July 2017 at 13:00hrs (UK Time) where Asbicon Group’s Managing Director, Ankur Shiv Bhandari and the Global Head of Asbicon Learning, Rachel Osbourne will be sharing their thoughts on this unique and industry-leading approach to support growth in the Consumer Goods and Services sector.

Please click on “Register Now” to register for the Complimentary Webinar.

In the meantime, if you would like to find out more about the Asbicon Group and our GAIN & Win Framework please watch this short video.

We look forward to seeing you at our Webinar but please do not hesitate to get in touch if you have any questions in the meantime. You can reach us on info@asbicon.com. You can also find more information on our website www.asbicon.com.

(Asbicon is a Consumer Goods & Services specialist firm focused on “Delivering Growth Aspirations” of Aspiring Brands. Asbicon enables this through its 5 verticals of Capability Development, Design services, Assisted Advisory®, Research & Data services providing Retail & Distribution effectiveness to its clients)

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One Stop Solution for Winning in Sales and with Shoppers

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Are you looking for Growth and Efficiency Solutions for your brand in the areas of Winning in Sales and with Shoppers? We might be able to help.

Asbicon meets the needs of Management of Aspiring brands who are looking for Growth Solutions and dissatisfied with Multiple Single Service Agencies with generic sector focus.

Asbicon is an Advisory and Creative Agency specialising in the Consumer Goods and Services Sector that enables Retail & Distribution effectiveness.

Asbicon does this through 5 key verticals of:
1. Capability Development (Asbicon Learning through GAIN and WIN)
2. Shopper focused Design services (Asbicon Dezign Services)
3. Assisted Advisory®
4. Asbicon Research (Shopper focused)
5. Asbicon Analytics

Our domain focus has given us the opportunity to support organizations in more than 50 countries.

A recent case study is of a Consumer Goods Brand that Asbicon has supported through all of its 5 verticals to help strengthen its proposition in existing markets and also to help launch in new markets. As part of having supported a multi million pounds growth for the brand in Middle East, Africa, Europe, North and Latin America. Asbicon is now the retained partner for the brand across all these geographies. Some of the areas that Asbicon is supporting the brand on a regular basis are:

  1. Research into new markets and potential (Asbicon Research)
  2. Creation and/ or Validation of the Route to Market strategy (Asbicon Advisory)
  3. Distributor identification and or assessments as required (Asbicon Advisory)
  4. Development of Brand Proposition (Asbicon Advisory and Asbicon Dezign Services)
  5. Designing of brand packs and labels in line with offer proposition and brand guidelines (Asbicon Dezign Services)
  6. Development and Management of Internal and market facing websites (Asbicon Dezign Services)
  7. Development and Management of Technology solutions to support business operations and growth such as barcode solutions, mobile based loyalty applications, augmented reality applications for brand communication etc. (Asbicon Advisory and Asbicon Dezign Services)
  8. Analytics of Market performance dynamically structured to support delivery of insights based on data available (Asbicon Analytics)
  9. Capability Development of Sales and Shopper teams through development and management of e-learning solutions and traditional training solutions (Asbicon Learning)

For a no obligation discussion on how Asbicon can also support you in “Delivering your Growth Aspirations” for your brands, please get in touch on info@asbicon.com.

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Do you wish your Sales and Shopper Marketing teams could deliver more?

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Do you wish your Sales and Shopper Marketing teams could deliver more?

Asbicon Learning might be able to help through its proprietary and trademarked methodology “GAIN and WIN” to build Capability Development in the areas of Sales and Shopper Marketing for Consumer Goods & Services Organisations.

We believe our approach is the only structured framework that allows both individuals and organisations to improve their Capability through all stages of Sales and Shopper Marketing business requirements from starting out at a Field Sales Representative level right up to Senior Management Board level. Our approach works for both large blue-chip Consumer Goods organisations and also for the smallest companies just starting out on their journey in this industry.

As you may have seen in the video above our GAIN framework consists of 20 learning capsules that can be delivered in a variety of methods such as:

  • Innovative and Industry leading Self Led E-Learning
  • Virtual Assisted Learning led by World Class Industry Experts
  • Classroom Based Learning to meet the individual needs of Global Clients

If you are a Sales Manager or HR Professional currently looking at the Capability requirements of your Sales and Shopper Marketing Teams then please do not hesitate to get in touch to see how Asbicon Learning might be able to help.

For more information please visit asbiverse.com/learning or write to us at info@asbiconlearning.com

(Asbicon Learning is a part of the Asbicon Group (www.asbicon.com). Asbicon is a Consumer Goods & Services specialist firm focused on “Delivering Growth Aspirations” of Aspiring Brands. Asbicon enables this through its 5 verticals of Research, Assisted Advisory®, Capability Development, Data services & Design services providing Retail & Distribution effectiveness to its clients)

Ankur Shiv Bhandari

Official Page of Asbicon’s Global MD, Ankur Shiv Bhandari launched

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Asbicon is proud to announce the launch of an Official Page of its Global MD, Ankur Shiv Bhandari.

For those who know Ankur, they would be aware that Ankur started his career as a door-to-door salesman and has in more than 2 decades built upon that with experience at all levels from Field Sales through to Account Management, Shopper Marketing, Market Strategy and Planning and Leadership. His experience now spans more than 50 countries and with world’s leading Consumer Goods and Services organisations and consultancies such as PepsiCo, ICI Paints, Procter and Gamble, Accenture, Kantar Retail (Glendinning) etc. in the areas of Sales and Shopper.

Ankur is passionate about bringing meaningful support and change to the Consumer Goods and Services organisations and that led to the inception of Asbicon more than 7 years ago.  Ankur wants to further enable Consumer Goods and Services organisations and also Entrepreneurs within that sector with a structured way of thinking on initiating and sustaining businesses by Winning in Sales and with Shoppers. To that effect he is planning to launch some revolutionary solutions built with his experience and also with the experience of his Industry colleagues that can be accessible by all.

We welcome you to join his facebook and / or linkedIn pages to share and receive thoughts at:

Facebook

LinkedIn

You can also know more about Ankur at www.ankurshivbhandari.com or write to him at info@asbicon.com

Asbicon's MD, Ankur Shiv Bhandari commits to India Fashion Forum 2017

Asbicon’s MD, Ankur Shiv Bhandari commits to India Fashion Forum 2017

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Asbicon is proud of its association with India Fashion Forum 2017. Asbicon’s MD, Ankur Shiv Bhandari will be on the jury panel for the Images Fashion Awards 2017 as part of IFF.

We wish all the very best to all the participants.

(Asbicon is a Consumer Goods & Services specialist firm focused on “Delivering Growth Aspirations” for brands. Asbicon enables this through its 5 verticals of Capability Development, Dezign services, Assisted Advisory®, Research and Data services providing Retail & Distribution effectiveness to its clients)

To know more about Ankur Shiv Bhandari or to connect to him please visit www.ankurshivbhandari.com.

Morrisons

Strong Focus Leads to Morrisons Strong Results

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Morrisons have just declared their preliminary results which appear relatively strong. These strong results of Morrisons are underpinned by the fact that it had the right balance of focus on consumers, shoppers, on ensuring the sustenance of category values and focus on employee welfare. Provision of more premium ranges and a higher focus on quality further strengthened consumer trust and sentiment. Better availability, fewer out of stocks and shorter check-out times supported by better ordering systems and more tills ensured higher shopper satisfaction and increased shopping trips. Key component also supporting better financial results was sustenance of category values as a result of better range and stronger collaboration with suppliers. Focus on better employee welfare including proposals  for a higher entry pay point of £8.50 per hour have also supported stronger employee engagement. This also proves that the right consumer and shopper proposition needs to be the whole package as demonstrated by Morrisons in these results and doesn’t only need to focus on price.”
Financial Results and Strategic Summary as declared by Morrisons are as below:

Financial summary 

·       

LFL sales ex-fuel/ex-VAT up 1.7%, positive in all four quarters and 2.5% in Q4 

·       

Turnover up 1.2% to £16.3bn (2015/16: £16.1bn) despite store closures

·       

UPBT up 11.6% to £337m, at the upper end of the £330m-£340m guided range (2015/16 UPBT before restructuring costs: £302m)

·       

UPBT up 39.3% (2015/16 UPBT including restructuring costs: £242m)

·       

Underlying EPS up 39.8% to 10.86p (2015/16: 7.77p)

·       

Reported PBT up 49.8% to £325m (2015/16: £217m)

·       

Free cash flow of £670m (2015/16: £854m)

·       

Operating working capital improvement of £360m

·       

Gross debt reduced by £717m, net debt reduced by £552m to £1,194m

·       

Triennial pension valuation complete, with funding surplus of £111m

·       

Final dividend of 3.85p, full year total dividend up 8.6% to 5.43p (2015/16: 5.00p)

 

Strategic and operating highlights

·       

First year of positive LFL sales and UPBT growth since 2011/12

·       

Strong cash flow, gross and net debt down substantially

·       

First year of new dividend policy. Dividend sustainable and covered around two times by underlying EPS 

·       

Fix, Rebuild and Grow strategy starting to build a broader, stronger Morrisons

·       

New partnerships with Amazon, Ocado, Timpson, Rontec, and the revival of the Safeway brand are all capital light growth opportunities 

·       

Further forty ‘Morrisons Daily’ forecourt convenience stores planned with Rontec

 

Financial targets update

·       

£18m of the £50m-£100m incremental PBT target delivered in the first year 

·       

£1bn cost savings achieved. Further productivity and cost savings to come

·       

Good progress with medium-term cash flow targets: achieved over £900m of £1bn working capital, and almost £900m of £1.1bn disposals

·       

Net debt expected to fall to less than £1bn by the end of 2017/18

This information above is from Morrisons update on 9th March 2017. Asbicon has only provided its analysis in the first paragraph

(Asbicon is a Consumer Goods & Services specialist firm focused on “Growth Solutions for Aspiring Brands”. Asbicon enables this through its 5 verticals of Research, Assisted Advisory®, Capability Development, Data services & Design services providing Retail & Distribution effectiveness to its clients)

Aditya

Asbicon congratulates Aditya Bhardwaj on his 5th Asbiversary

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Asbicon heartily congratulates Aditya Bhardwaj on his 5th Asbiversary (Years with Asbicon). Aditya is an Operations Director with Asbicon based in Chandigarh, India. Aditya’s experience and expertise in need assessment, resource allocation, and project management have been instrumental in taking the company to great heights. We wish him all the best for many more years to come.

Rachel

Asbicon Learning appoints Rachel Osbourne ex P&G Training lead as Global Head

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Asbicon Learning, the capability development arm of the Asbicon Group(www.asbicon.com)has appointed Rachel Alexandra Osbourne (nee Dingwall) as its Global Head. Rachel comes with a wealth of experience that includes many years at Procter & Gamble where she worked across functions in Sales & Trade Marketing and also led the training for field sales in the United Kingdom. She also spent time at Mutley & Mog where she managed all aspects of sales and logistics.

Rachel will also oversee Asbicon’s properietary capability development framework “GAIN and WIN” and will be instrumental in ensuring the capability development needs of Consumer Goods & Services clients across geographies are met.

Rachel is an outstanding Consumer Goods and Services Industry professional and Asbicon Group is proud to welcome her in her new position

For more information, please contact on: info@asbicon.com or visit asbiverse.com/learning

Asbicon GAIN and WIN

Asbicon launches Training solutions platform Asbicon Learning for Consumer Goods and Services Sector focused on Structured and Progressive Growth

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Asbicon Learning, the capability development arm of the Asbicon Group (www.asbicon.com) launches Training Solutions focused on the Consumer Goods and Services Sector. Asbicon Learning’s capability development solutions are based on it’s proprietary and trademarked methodology GAIN and WIN

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Asbicon Learning’s Training Solutions are structured into Training Packs and Learning Capsules

Training Packs:

Each pillar of the GAIN and WIN Methodology as below consists of 5 constituent Learning Capsules( please refer to the GAIN and WIN Visual) and is structured as a Training Pack which can be delivered in a physical 2 Day workshop where all 5 Learning Capsules will be covered.

1) G- Get New Customers
2) A- Augment Customer Spend
3) I- Increase Frequency of Purchase
4) N- Nurture and Grow Profits

Learning capsules:

Individual Learning Capsules can also be bought by companies and Individuals online which can be delivered virtually in Interactive mode by experts from the Consumer Goods and Services Sector.

Asbicon Learning is proud to have experts from the Consumer Goods and Services Industry on its panel who have spent years in this sector. These Experts will be delivering the Learning Capsules as well as Training Packs so that the delegates of Asbicon Learning’s Training programs benefit not only from Industry leading content but also from real practical experience of experts from the sector.

Through its GAIN and WIN methodology, Asbicon Learning also provides HR functions and Commercial Capability functions in an organisation with a Ready-made structured approach to get their resources trained in a progressive way by seniority and job-level

Asbicon Learning’s Training content is ready to be delivered in the following Geographies*:

1) United Kingdom
2) United States of America
3) Europe (English Content with English & French Delivery)
4) Middle East (English content with both English & Arabic verbal delivery)
5) India (English content with English,Hindi,Tamil, Malyalam,Punjabi,Bengali & Marathi verbal delivery as required)
6) Sri Lanka (English content with English, Sinhalese & Tamil verbal delivery as required)
7) Indonesia (English content with both English & Bahasa verbal delivery)
8) Canada (English Content with English & French Delivery)
9) Africa (English Content with English & French Delivery)
*Other geographies can be serviced if required in English

Asbicon Learning can also create Custom-requirements based Training for clients if required.Clients can also use Asbicon’s own training facilities in UK, Dubai and India if required at an added cost

Asbicon Learning Courses can be booked from now for delivery starting 15th January 2017

For further info or any questions, please get in touch on info@asbiconlearning.com

(Asbicon is a Consumer Goods & Services specialist firm focused on “Growth Solutions for Aspiring Brands”. Asbicon enables this through its 5 verticals of Research, Assisted Advisory®, Capability Development, Data services & Design services providing Retail & Distribution effectiveness to its clients)

Asbicon Services

Why is Asbicon chosen by Consumer Goods and Services organisations as a Growth Partner?

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Asbicon meets the needs of Management of Aspiring brands who are looking for Growth Solutions and dissatisfied with Multiple Single Service Agencies with generic sector focus.

Asbicon is an Advisory and Creative Agency specialising in Consumer Goods and Services Sector that enables Retail & Distribution effectiveness.

Asbicon does this through 5 key verticals of:
Assisted Advisory®
Creative and Design services (Dezign Services)
Capability Development (Asbicon Learning through GAIN and WIN)*
Data Services
Research (Shopper focussed)

With its headquarters in UK , regional offices in Dubai and India and partners in Americas, Africa and South East Asia, Asbicon supports it’s client needs across geographies and channels. Its total focus on the Consumer Goods and Services sector allows Asbicon to offer sector relevant solutions with learnings and experience from more than 50 countries where Asbicon has supported client projects.

Asbicon’s clients trust Asbicon to deliver the right results for their objectives and there are many instances where a client has started working with Asbicon through one of Asbicon’s verticals and then has gradually moved to using all 5 verticals. Asbicon’s key differentiator is the love and passion for the Consumer Goods and Services sector and the desire to see it’s clients grow

For more info please look through the website www.asbicon.com or get in touch on info@asbicon.com

*Asbicon learning’s bespoke website asbiverse.com/learning is launching soon with a simple yet revolutionary way to enable capability development for Consumer Goods and Services organisations