Asbicon heartily congratulates Aditya Bhardwaj on his 5th Asbiversary (Years with Asbicon). Aditya is an Operations Director with Asbicon based in Chandigarh, India. Aditya’s experience and expertise in need assessment, resource allocation, and project management have been instrumental in taking the company to great heights. We wish him all the best for many more years to come.
Asbicon Learning, the capability development arm of the Asbicon Group(www.asbicon.com)has appointed Rachel Alexandra Osbourne (nee Dingwall) as its Global Head. Rachel comes with a wealth of experience that includes many years at Procter & Gamble where she worked across functions in Sales & Trade Marketing and also led the training for field sales in the United Kingdom. She also spent time at Mutley & Mog where she managed all aspects of sales and logistics.
Rachel will also oversee Asbicon’s properietary capability development framework “GAIN and WIN” and will be instrumental in ensuring the capability development needs of Consumer Goods & Services clients across geographies are met.
Rachel is an outstanding Consumer Goods and Services Industry professional and Asbicon Group is proud to welcome her in her new position
For more information, please contact on: info@asbicon.com or visit asbiverse.com/learning
Asbicon meets the needs of Management of Aspiring brands who are looking for Growth Solutions and dissatisfied with Multiple Single Service Agencies with generic sector focus.
Asbicon is an Advisory and Creative Agency specialising in Consumer Goods and Services Sector that enables Retail & Distribution effectiveness.
Asbicon does this through 5 key verticals of:
Assisted Advisory®
Creative and Design services (Dezign Services)
Capability Development (Asbicon Learning through GAIN and WIN)*
Data Services
Research (Shopper focussed)
With its headquarters in UK , regional offices in Dubai and India and partners in Americas, Africa and South East Asia, Asbicon supports it’s client needs across geographies and channels. Its total focus on the Consumer Goods and Services sector allows Asbicon to offer sector relevant solutions with learnings and experience from more than 50 countries where Asbicon has supported client projects.
Asbicon’s clients trust Asbicon to deliver the right results for their objectives and there are many instances where a client has started working with Asbicon through one of Asbicon’s verticals and then has gradually moved to using all 5 verticals. Asbicon’s key differentiator is the love and passion for the Consumer Goods and Services sector and the desire to see it’s clients grow
For more info please look through the website www.asbicon.com or get in touch on info@asbicon.com
*Asbicon learning’s bespoke website asbiverse.com/learning is launching soon with a simple yet revolutionary way to enable capability development for Consumer Goods and Services organisations
We are pleased to share that Asbicon’s proprietary framework “GAIN and WIN” to support structured and progressive Growth for Consumer Goods and Services organisations has now also been granted a TradeMark in Europe.
Asbicon is proud to have powered the launch of first of it’s kind B2B loyalty program for Dealers, Mechanics & Puncture shops for Veedol in Saudi Arabia. The “First Choice” loyalty program was developed by Asbicon on a Turnkey basis.This included:
Please click on the below image for the Launch video:
The passion & dedication of Veedol’s Middle East & Global teams to make this a success was a huge contributing factor to an outstanding development and launch of the “First Choice” program. This is the first of its kind digitally enabled B2B loyalty program where Dealers, Mechanics & Puncture shop owners can earn loyalty points upon Veedol Product’s purchase and redeem them through the Mobile App itself for amazing rewards. The App also contains product information on most of Veedol’s Automotive lubricant products. It makes the experience seamless for the End User.
The conceptualisation, development, launch and support of Veedol’s “First Choice” Program is a classical example of how Asbicon provides “Growth Solutions for Aspiring Brands”. Asbicon enables this through its 5 verticals of Research, Assisted Advisory®, Capability Development, Data services & Dezign Services.
We wish Veedol many such successful launches in many markets.
Regards,
Team Asbicon
To know more about Asbicon’s offers please contact on info@asbicon.com or submit a query on www.asbicon.com
Asbicon is proud to have been a partner of choice for Consumer Goods and Services clients in more than 50 countries supporting Growth through Insight all the way to Execution. Unlike other agencies which support bits and pieces of the requirements, Asbicon meets most of the client needs through in house capability & infrastructure on its five verticals of Research, Assisted Advisory®, Capability Development, Data Services & Dezign Services.
Whether it is Quantitative or Qualitative Research you need to undertake or you are just looking for trends, maybe you need a structured guidance on Route to Market options, maybe it is a strategy on winning with Shoppers that you are looking for support on or potentially capability development of your sales force, maybe insight through data is your current need or you need to develop campaign designs for an in store execution, Asbicon can support you on all such requirements and with most Asbiconians being Consumer Goods & Services veterans can help provide that sector specific flavour as well.
Having an in house end to end solution enabled through efficient cost bases in India and a strong physical presence with Subject Matter experts in Europe, Middle East, Americas & India allows Asbicon to provide Growth Solutions to Aspiring Brands in a flexible and affordable way. This eco system also enables Asbicon’s clients to focus not only on domestic markets but also supports expansion/effectiveness in International markets. Asbicon prides itself on its nimbleness and ability to respond to client requests extremely quickly.
For more information on how we have enabled Growth for our clients and more details on our offer, please visit www.asbicon.com. you can also reach us on info@asbicon.com
Asbicon has initiated a project to drive shopper focused growth for a key multi-million pound category in the UK with the leading Pharmacy-led Health and Beauty retailer. This project will be led by the “Assisted Advisory®” team of Asbicon supported by Asbicon’s “Research” and “Dezign Services” verticals. The project will involve use of shopper focused Category Management principles, primary research techniques including Focus Groups and the use of technology such as Eye Tracking, Virtual Reality, etc.
Asbicon’s structure of having the five verticals of Assisted Advisory®, Research, Capability Development, Data Services & Dezign Services in-house ensures seamless support to our Consumer Goods & Retail clients on their projects. For more information on Asbicon’s services for the Consumer Goods & Retail Sector, please visit – www.asbicon.com
Asbicon’s Research & Advisory team hosted a co-creation week with the client at Asbicon’s UK offices for a project underway on winning at the Point of Purchase.
The objective of the sessions was to define/ refine the key elements of new packaging to enable clear brand positioning and concept statement. In addition to running focus groups streamed globally, Asbicon also conceptualized a dummy store of a leading UK retailer to conduct ‘Eye Tracking’ on the shelf. Real time insights were shared with the client to evaluate the current packaging vis–à–vis the preferred packaging option in the category/ cross categories.
Asbicon looks forward to initiate the second phase of the project that would involve conducting quantitative research to gauge brand fitment and further augment the qualitative insights of the proposed packaging options.
Asbicon has been chosen as a preferred partner to support the client’s business growth and value optimization across Europe, Middle East, Africa & Americas through its five verticals of Research, Assisted Advisory®, Capability Development, Data Services & Dezign Services. The client confidence is built on the foundation of successful project deliveries in select geographies. We look forward to many more such successes with the client going forward.