NEWS

We are delighted to announce that several of Asbicon’s Training modules for Consumer Goods professionals are now available as e-Learning capsules through Asbicon’s Learning Management System. Each of our e-Learning capsules is completely self-led yet highly engaging through our interactive activities and role-plays. You will be taken through the training by consumer goods experts who will use real-life examples based on their own experiences.

We are pleased to share that the following 5 learning capsules are now available to purchase online:

G1 – Channel, Customer and Consumer Landscape Mapping

G2 – Understanding the Customer, Shopper and Consumer

G3 – Structured Selling Framework

G4 – Basic Negotiation

G5 – Basic Distributor Management

Launch Offer on G1 – Free Trial!

G1 – Channel, Customer and Consumer Landscape Mapping normally costs £99.00 but we have a fabulous Launch Offer whereby the first 100 registrations for this course will receive it at no charge whatsoever. This Offer is only available until Thursday 19th October 2017 for the first 100 registrants (whichever comes first). Click Here to redeem the offer at no charge to you.

In this post we would like to focus a little on our first training capsule within the G Module:

G1 – Channel, Customer and Consumer Landscape Mapping

Who is this Course for?

First/ Entry Level Sales Executives who are new to either your company or new to a sales role.

Learning Capsule Highlights

This learning capsule is designed to help you build a targeted sales territory plan for every customer segment using proven practices and industry insights. It will also help you build important customer relationships, and gain insights to develop and grow potential accounts. Key elements include:

• Understanding the definition and differences between Channel, Customer and Consumer.
• Understanding the various trade channels and customers by different segments.
• Importance of your business to these channels and customers.
• How to create a journey plan.

As you will be one of our very first training delegates and clearly experienced in your field, if possible we would very much appreciate your feedback on the training so that we can continue to improve our e-Learning program. 

Whilst it could be possible that this capsule may not be directly relevant to you in your current role it may well be of use to your junior sales teams. In addition it could well give you a flavour of the type of training we offer so we would love your feedback ahead of potentially rolling it out within your wider organisation. Furthermore you may also find that there are other capsules within our GAIN framework that may suit your own individual requirements.

Finally, please feel free to share this offer with any colleagues leading the Learning & Development function within your company.

If you would like to see a flavour of how the e-Learning module works please see the short video below.

Don’t forget to Test Drive the training on us at absolutely no cost to you – Click Here

We really hope that you enjoy the training and we would love to know what you think of it by sending an email to rachel.osbourne@asbicon.com

Look forward to hearing from you.

Regards,

Team Asbicon Learning

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory®, Capability Development, Data services, Dezign Services & IT solutions providing Retail & Distribution effectiveness to its clients)