Asbicon Team successfully completed live qualitative workshops at its UK offices in Berkshire for world’s leading Health & Beauty Retailer. Space was transformed in the office into the Retailer store lookalike to simulate shopping experiences with insights captured through Eye Tracking and Focus groups streamed globally.
Asbicon has initiated a project to drive shopper focused growth for a key multi-million pound category in the UK with the leading Pharmacy-led Health and Beauty retailer. This project will be led by the “Assisted Advisory®” team of Asbicon supported by Asbicon’s “Research” and “Dezign Services” verticals. The project will involve use of shopper focused Category Management principles, primary research techniques including Focus Groups and the use of technology such as Eye Tracking, Virtual Reality, etc.
Asbicon’s structure of having the five verticals of Assisted Advisory®, Research, Capability Development, Data Services & Dezign Services in-house ensures seamless support to our Consumer Goods & Retail clients on their projects. For more information on Asbicon’s services for the Consumer Goods & Retail Sector, please visit – www.asbicon.com
Asbicon’s Research & Advisory team hosted a co-creation week with the client at Asbicon’s UK offices for a project underway on winning at the Point of Purchase.
The objective of the sessions was to define/ refine the key elements of new packaging to enable clear brand positioning and concept statement. In addition to running focus groups streamed globally, Asbicon also conceptualized a dummy store of a leading UK retailer to conduct ‘Eye Tracking’ on the shelf. Real time insights were shared with the client to evaluate the current packaging vis–à–vis the preferred packaging option in the category/ cross categories.
Asbicon looks forward to initiate the second phase of the project that would involve conducting quantitative research to gauge brand fitment and further augment the qualitative insights of the proposed packaging options.
Asbicon has been chosen as a preferred partner to support the client’s business growth and value optimization across Europe, Middle East, Africa & Americas through its five verticals of Research, Assisted Advisory®, Capability Development, Data Services & Dezign Services. The client confidence is built on the foundation of successful project deliveries in select geographies. We look forward to many more such successes with the client going forward.
To further strengthen its European presence and meet the growing client requirements, Asbicon has opened a new office in Berkshire, UK. The new office will enable us to serve our existing clients, explore additional opportunities and meet the increasing demand of the broader region.
Asbicon has initiated a project to drive Category Growth @ Point of Purchase for a leading Personal Care and Consumer Electronics European multinational. The objective is to analyze Point of Purchase drivers with a special focus on packaging. The refreshed approach on the Point of Purchase drivers would enable potential multi-million pound value realization through long-term category growth and competitive advantage.
As part of the eminent jury, our MD, Mr. Ankur Shiv Bhandari is proud to be associated with Images Retail Awards 2016.
As part of the eminent jury, Asbicon’s MD, Mr. Ankur Shiv Bhandari, will be supporting the selection of the deserving winners.
As part of ongoing association between Asbicon & University of London on Industry inputs, Asbicon MD, Ankur Shiv Bhandari conducts a session on Global Retail Evolution at SOAS, University of London on 13th January 2016
Asbicon delivered a workshop to the senior leadership of the world’s leading Consumer Electronics & Home Appliances Organization on Channel Evolution and required capabilities from traditional/fragmented to organized including latest trends such as E-commerce and internet of things.
As we step into a new year, we wish and hope that 2016 marks a fresh new start of brighter and more exciting journeys for all of us. With deep gratitude for your business, we wish you and your family a Very Happy New Year!